Healthy Apartment
Mikitjan (16 pencils) | Thu, 2009-10-08 08:33
Hi guys, this is one of my student's new logo design for an apartment block. The concept behind the logo is 'healthy environment'.
Green color implies 'natural' and 'healthy' while the logogram is a combination of human gesture with both arms pointing upright, a simplified version of goldenrod's petal, a leaf, and a heart shape (it's quite hard to see).
The problem is sometimes the logo looks more like a hospital or health service rather than an apartment. And the typography looks too old-fashioned compared with the logogram.
I'm looking forward for your feedbacks. Thanks.
Commenting on this Image is closed.
The font is too uptight, just like a rest home or hospital. Most apartments want to have the feeling that they offer a fun escape. Take the feeling of fun and use a font to represent that.
However, if your apartment complex is upper-scale (ie. expensive) this one might just do the trick.
What's your audience? Communicate with them.
----
Dirt and Rust
I think that if it were a san serif it would give it a more clean and "environmentally friendly" look. Right now it looks like a county club logo. Also that little leaf thing in the middle should probably just be left out because when you shrink down the logo it's going to be very tiny and basically pointless. It doesn't add anything to the visual for me.
The L,E and R look squashed to me
16 billion colours and you choose the one i cant create !??!
As both you and nato mentioned, the feel-good plant with leaf arms is too hospital foundation-like. That plant also does not say goldenrod. When I think goldenrod, I think lacy clumps of bright yellow. And speaking of gold...if your student is introducing colour this early in the game...where's the gold...or would that be too literal?
I don't mind the font, but I think I would stylize it some more, make it more logo-y. ie elongate the R to cup beneath the O.
RESIDENCE is not blending well and needs to be reworked/rethought.
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
I'm seeing a Praying Mantis. Man, I need sleep.
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
I like the feel of it. I think further simplification on both the symbol and the typeface would do good.
It's funny to use Goldenrod as a symbol of a healthy environment, given its reputation for causing allergic reactions in so many millions of people. Be that as it may, your leaf design doesn't look at all like Goldenrod. Is that a problem? How literal is this supposed to be?
The celebrating arms thing would "read" better if the tiny petal thing in the middle were larger, in the same proportion as a human head would have to arms, if the upward/outward strokes were arms.
I agree with everyone about the typeface. It seems almost grim compared with the feeling of joyous freedom suggested by the apartment block's theme. If you decide to stay with it, you'll need to adjust the kerning, as has already been suggested.
Mara
"Unsquash" the L, E & R (even if those are the actual letter forms) and the flower will center better imo. Kerning - and maybe play with the lettershapes a little so you own them (as stated before). Minor tweaks - other than that I think you have a winner here. It's easy to imagine this on the entrance to a development. This would be my "traditional" version out of three or four ideas presented to the client.
Wow, all the feedbacks are very detailed and professional. You guys are very good.
Thanks.