Help me brainstorm

Primary colours and neutrals (grey)?
Repeated primitive shapes/forms?
Sans serif type?
Generous white space?

A nut for a jar of tuna

Basic geometry works well. You can always put a spin on it too, such as a circle with a piece of it cut out or a circle and a square intersecting or interacting somehow. For simplicity, I always find that if i don't like a basic shape enough as a logo, add a slight gradient to it somewhere. It subtly adds another dimension to the logo without clouding or confusing the art.

Easy or simple logos sort of makes me think: what kind of logos are used to communicate to children? Those most often are quite simple, and easy to "decode".

The thought of having a task completed or something is always a gratifying "I did it" feeling. Maybe puzzle pieces fitting together or something along those lines.

thanks guys!

i'm thinking a needle with a huge hole for the thread. a maze with a straight path in the middle. 123 ABC.

Most have been mentioned like primary colours and basic geometric shapes. I'm thinking solid's and straight's.

Sorry for not being of much help.

subtle graidents

simple shapes

subtle dropshadows

what everyone else said

my blog: http://blog.one-waymedia.com
my work: http://www.one-waymedia.com

Easy as falling down?

Fish in a barrel?

Easy as pushing a giant button that says, "Push this giant button to be handed a refreshing glass of water" when you're really thirsty?

A game of Pin the Tail on the Donkey - without blindfolds?

Easy as beating a 2nd grader at a history quiz?

Easy as finding spam in your inbox?

...is a good example of simple.

http://www.davidpcrawford.com - http://www.vomit76.com