Help with redoing my personal Identity
BrightEyeZ (14 points) | Mon, 2009-05-11 22:41I graduated a year ago with a BA in graphic design, and recently got my a CED in web design. I need to redo my personal logo/brand. I can do other peoples no problem, but it seems like when it comes to my own I'm at a loss.
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That's a great topic.
Here are certain things from top of my head:
1. Treat yourself as a client. Write a brief, question the brief, work against your own brief. It's a bit like playing chess against yourself.
2. Set a deadline for yourself and go with the best option you can achieve in the amount of time. If you don't do this, you'll never be satisfied and will never finish. You can always redo your identity in a year.
3. Do show your friends and colleagues for opinion, but don't worry if some of them won't like it. You will never be able to design a logo that everybody likes, don't get obsessed with it.
Thank you for your suggestions! That is exactly my problem, I get too obsessed with it...very frustrating.
When I was struggling with my resume, I emailed it to a very dear friend to proofread. She thought it was OK, but did something extraordinary - she rewrote it for me, fixing its format, suggesting "action words" (blech) that it needed, etc. It still needed a lot of editing when she was done (largely because she isn't in my industry and knows little about it), but it really got me out of a rut.
This isn't directly applicable to what you are looking for, but leads to something else... Rather than treating yourself as a client, do you have a former school mate who could talk to you as a "client" and suggest approaches to dealing with the problem? Not that you would do exactly what they would do, but it may get you away from the obsessed/frustrating rut and help you to see yourself from the outside.
Good luck!
Chris
I was in business for something like 20 years with no branding whatsoever, just a company name and a so-so Web site created for me for free by a friend.
When that site got accidentally 100% lost, I handed myself over to another designer whom I paid to create a new site for me, with design elements I could incorporate into new business cards, signage, etc. The result was fabulous -- much better than I could have come up with on my own.
Hire someone if you run into too much trouble on your own.
Mara
I'm in the process of doing this myself, which is how I found this site. I have no design schooling and am finding it pretty challenging so far. Though it has only been like 2 days. LOL.
thank you all so much for your suggestions! I think I might have actually come up with something, and I have an interview today!! Wish me luck, hope this new identity piece works out for me!
Get a group of designers together to get feedback on your work. Start your logo ideas in pencil first, stay away from the computer until your ideas are on paper as it only serves to distract from your goal of designing a logo.
I'm this process myself, again, and it's not easy!
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Dirt and Rust