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catherine_seemann's picture
19 pencils

Help w/healthcare services trifold (rev. 1, part 1 of 2)

(Note: Rev. 1, part 1 of 2)

Here's my latest revision on that healthcare services trifold. I appreciate the links and advice I got last time, so I'm hoping I used them wisely.

Help w/healthcare services trifold (rev. 1, part 1 of 2)

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ladylee's picture
141 pencils

I'm assuming you are leaving the back panel (middle here) to be able to mail it, If so wouldn't you want the text to be horizontal (and logo too (maybe in top left corner))....it's going to look odd if you are mailing it and the text is vertical like it is now...

Design is definitely coming along! much better than original :)

aroberts's picture
262 pencils

Yes! much better and I agree with what ladylee was asking and saying. I hope you notice that this design works because the images now have a compositional impact whereas before, they were just filler.

Mintsauce's picture
1004 pencils

Awesome improvement. You're a fast learner!

The Construct Agency
Building Creative Brands for People

mara06's picture
2454 pencils

I've done a lot of design for the health and mental health care industries, nonprofit social service agencies and whatnot. One of the things the client always wants when using photos of people is to be sure there's a good demographic balance. Your brochure seems to be heavily focused on youth. That's cool if that's the target audience, but if it isn't, you might want to mix it up a little.

I'm not wild about your display type. It seems too casual, but it's a little difficult to tell at low resolution. The script-style text over the photo on the front panel is almost illegible. If the medium is the message, your message is you don't want anyone to hear you! ;-)

Is that empty space in the middle intended to be a postal panel? If so, do the return address at a 90-degree angle as has already been suggested.

Color-wise, you've chosen rather harsh colors. You might want to consider the emotional impact of the colors you choose, and try something a little less off-putting.

This is a huge improvement over your first draft, though. I congratulate you on that :-)

Mara

Art D. Rector's picture
2642 pencils

It's getting there.

"Changing lives" is totally disappearing for me.

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