help with logos
dsauna (286 points) | Fri, 2007-10-12 20:06i I'm creating this logos for a personal chef the company's name is tastefully yours. She wants to focus on medium to high class. She brings food to your house or her own food in your house. She cooks different types of food, so it's not like only Italian or French, etc. Please I need some feedback on the logos I'm creating. The first one I play with the silverware the second one with the steam kind of tasty, the third one is kind of a combination. Any feedback welcome. Thank you in advance.
dsaunadesign.com
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I'm a noob designer, so take this FWIW.
I was however a chef before I turned photgrapher. So I'm always interested in seeing how other chefs (or their designers) are creating cullinary identities.
Globally I feel the kerning needs work. Too tight in some spots and too loose in others. I'm big on kerning w/ any design though.
None of the three logos could stand alone from the words. If I saw any of those w/o verbiage. I would have no idea what the they were. Especially when you shrink down these image to bizcard size. They will just be lines w/ little bumps.
I like the concept of the second one the most. Try working with the steam to make it a bit more realistic. Have the steam coming up through the letters? I'm sure if you pick that version though. You'll go into much more detail than your rough drafts.
I'm interested in seeing what you come up w/ in the final stages.
-Jon
How about a toque (chef's hat) on wheels? It's the "come to you" aspect of this business that makes it different.
Mara
Btw Mara, why do chefs were those hats? Why are they so tall?
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” - Albert Einstein
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” - Albert Einstein
I don't know about the height -- unless it's sort of a culinary answer to Viagra -- but I've heard that the number of pleats is supposed to indicate how many ways the chef in question knows to cook an egg.
I have a copy of "Le Répertoire de la Cuisine" lying around somewhere. I think there's something about it in there. If you don't hear from me for a while, it's because I got hung up on the section dealing with crême fraiche and went into a trance. ;-)
Ma
Mara
To distinguish chefs from ordinary cooks, chefs chose to wear tall hats leaving the cooks to wear short hats, much like a cap.
Mara did nail it about the pleats/eggs reply.
It used to burn me when someone would cal lme a cook. Not so much anymore. It's whatever now since I just cook for fun and family now.
-Jon
I think Mara has a great idea. I too am thinking the message of food on the go.
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” - Albert Einstein
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” - Albert Einstein
But I think they're all awful.
I didn't know what any of them were about until I read the comments [the 'steam' doesn't explain itself as such, for example].
I think you need to really show the company concepts in simple terms - home cooking, delivery, chef, etc.
I'd have tried something like a chef's hat on wheels, replacing/modifying some of the letters with food/cooking related characters, etc.
I would definitely put it on two lines, though - the two y's together looks clumsy.
Sorry to sound really negative, but I'm badly phrasing my thoughts.
Can I join to think about the logo??Names and the nature of business is fresh!I'm a new designer from Illustrator.Hi!everybody.
Thanks for the comments. The audience is kind of high end, and even though I like the idea of using the hat on wheels, I don't think that's going to help conveying the feeling. What do you guys think. Any other ideas
dsaunadesign.com
You'd be surprised how open "high-end" people are to whimsy. In my humble experience, it's the wannabes who tend to be stuffy, because they think that's what's expected. Does your client have a strong feeling about this, one way or the other?
Mara
How about involving an elegant door knocker somehow? Perhaps stacked, rather than all vertical?
Mara
Thanks a lot, I think I know what you mean, I'm gonna try to do what you say and then you tell me what you think :)
dsaunadesign.com
I like the first one, with the silverware. Could you possibly create a corporate identity for me. My email is,
It's a good start, but a few things I see:
1. Logo is too "horizontal" which means as you scale it down it loses legibility much faster than if it were stacked in a more square "shape" (I'm not suggesting you use a real square, just the imagined shape of one).
2. The regular font/bold font thing for logos is way over done and lack cohesion, imo. Pick one font and stick with it.
3. The icon is weak in comparison to the logotype. Get a little more definitive with it. It should represent the company, not explain it.
Keep at it!
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Powerpoint is not a design application
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Dirt and Rust
I think at this point you need to start with a typeface and go from there. None of these say professional chef to me.