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mara06's picture
2548 pencils

Here we go again

Here's another way to look, maybe. I rather like this, actually. There could be several ways to print it -- one being on my fave French Speckletone True White (which is why I gave this a background color roughly approximating), the other being tw0-sided matte coated stock, so I can carry that background color front & back. If I went with the French paper, I could do it letterpress, and maybe emboss the exclamation point, though that might be a bit much.

Would the green text for my contact info be better in a much darker color, perhaps even rich black, to accommodate people using hand-held scanners to register card data, or does that matter?

Have at it, gang.

Mara

Commenting on this Image is closed.

wgzn's picture
1711 pencils

1991 called. it wants its business card back.

not to be mean but every card design you've presented is very late 1980's early 1990's.
i think you need to go buy some design annuals and reevaluate your approach...

unless retro design is what you're selling ; )

YoungZM's picture
658 pencils

As much as I hate to also thumbs down the third card in a row they all feel dated. Some of which happens to be because of the colours, some of which is the Bauhaus rebirth like feel to them. Sorry :(

Anders's picture
413 pencils

Although a bit dated, it's definitely an improvement in terms of visibility, interest and general aesthetics.

It's light, fun and somewhat dynamic. I'd say it's a step in the right direction, though it seems a bit "raw" at the moment.

qwertyale's picture
1835 pencils

+1

this is the usual process for creative members!
just need to decide when will stop the deconstruction.

and still there are some improvements that could be done with the printing itself.

yes I'm brazilian xD

qwertyale's picture
1835 pencils

paper texture, cutting, fragrances =]

yes I'm brazilian xD

caoimghgin's picture
842 pencils

Well, it is bit dated. On the other hand, maybe Warrenton is a bit dated.

This is the best one yet Mara. Good work!

Without my sense of direction, I don't know where I'd be.

wgzn's picture
1711 pencils

warrenton and graphics both need a good bit of kerning attention as well.

its funny. i think your best card design was the first one. it wasnt great. but it wasnt overwhelmingly bad in any specific way. the following two have grown progressively worse.

qwertyale's picture
1835 pencils

People could think you're trolling xD

yes I'm brazilian xD

mara06's picture
2548 pencils

Anders, do you think a change in fonts would do the trick? Maybe something thinner and newer, like Logo Sans, without all the bulk? I agree with you about the raw look. Is there anything worth salvaging from using the upside-down "i" as exclamation point? I'm sure it's been done before, but it would come across in my region as fresh.

Kevin, yes, Warrenton *is* a bit dated -- I see you've been paying attention ;) I would love to do something really edgy, but that would probably go over like a lead balloon here. I'm tempted to do embossed oxidized copper, since we have a lot of copper roofs and trim on buildings here so it would tie in with the historical/hysterical theme of the area, and I love copper, and the oxydization gives me my signature turquoise/green. Dare I give that a shot, given the price of copper these days? Who would do that, I wonder? Hmmm.

Wgzn -- oh great, NOW he tells me!!! LOL.

Mara

mrcoupon2's picture
51 pencils

This is the best one of the group so far. The exclamation point has been done before but so has everything, it works here.

The green contact info is fine, any but the most outdated card scanners will read it. Never use rich black for small text, it causes registration problems for the printer and jaggy edges for you. French paper and fancy effects are OK for some of your other designs but don't fit with this modern look. At most a spot ink, varnish, or die cut for the exclamation.

Jon Askill's picture
362 pencils

Hi Mara,

I've been out of the loop for a while and actually tried to post my thoughts on your last bus card, but couldn't because of a captcha issue and although it was solved by Ivan, I didn't manage to get back to the post.

Anyway, my thoughts pretty much echoed many of the others, and I did agree with gwells on the typography of your first submission - which I liked.

You definitely can't be accused of not being diverse with your designs :) and i do think that this one is the better one of the latest three options imo.

I'd personally look at changing the saturation of all colors as they look faded - almost as if they've been left in the sun in a shop window for a year, and maybe play with the colors themselves too; although you probably did experiment with different colors though to get you to this point, but i'd personally look at the saturation issue at least.

I also agree with Qwerty that final media re; absorption, cut and 'fragrance' - as well as the option of a spot UV as MrC-2 mentioned, will also go a long way to contribute to the final effect, but I know that you are well versed in these things, so won't try to teach you how to suck eggs :).

>> Cookie cut the chaos >>

mara06's picture
2548 pencils

Thanks so much, Jon. Your comments here and on my final version are most welcome. Are you guys kidding about fragrance? Because I have this really great stuff made by an outfit called Demeter that smells EXACTLY like a bonfire.

Or not.

Mara

caoimghgin's picture
842 pencils

Yes, stick with this one. Maybe you could pump the colors, maybe it's just fine. The emotional roller coaster ride of this design has been too much for me to bear. I see it swerve and teeter on the precipice, waving it's arms madly in the air and then you come up with this (which is solid) and then I see it go back to the edge barely hanging on by its toes.

Please. My heart can't stand any more of this.

Without my sense of direction, I don't know where I'd be.

mara06's picture
2548 pencils

Be patient, friend. We'll all be back to critiquing condom billboards soon ;)

Mara

Art D. Rector's picture
2772 pencils

I'm digging this one. Yes - dated, but that's the charm. I would have done the 'Mara' in the green, 'YCP' in the yellow and then thin weight blue text for all the info. Expensive 3 spot color piece but still... CHA-KOW! Done.

Or you could have gone "classy" retro by embossing everything with no color (or all reversed out of one color - lots of options!) Goofy good fun. It's playful and silly, but graphically interesting. IMHO it would have went over well.

But alas - you chose the other one. Maybe I'll steal this idea for my card. :-)

mara06's picture
2548 pencils

Art D., never fear. I'm doing both :) I can see using the more conservative card for certain kinds of customers, and this one for more "retail" clients. I have been playing with colors, weights, and whatnot. Printing cost is not an issue. Dies for embossing/debossing are a bit pricey, but not outside reason. Thanks for your encouragement.

Mara

Art D. Rector's picture
2772 pencils

Sure. I know right where you're at with this - most of my personal cards would have been best described as "embarrassing". And that's not false modesty or misguided humor - a lot of them sucked. However, I'm currently updating a media kit for a client and there's going to be a nice big piece of trim where I can put a business card and maybe something else for self promotion if I can manage to design something for myself. I have an idea - the question is can I make it work in the space available. We'll see...

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