Hi Again, some critics...

Shouldn't it be "pollo oro"?? Not sure, just thought I would bring it up. You're the expert. ;)

I think it's a pretty good logo. But, it needs to be simplified. I don't eat chicken so I'm probably not very good help but I think the red chicken thing coming off the top of the burger is weird as is his facial features. I do like the sesame seeds as freckles, that's cute.

I also think you're copyright infringing on the Converse logo on the shoes, I'd get rid of that, definitely.

when I immediately looked at it before I read your description, I thought it was a hamburger, not chicken. I don't speak Spanish, so the word "pollo" didn't immediately strike me as chicken.

I think the meat is too dark to be chicken. I would whiten or lighten it up quite a bit. Maybe add a beak of a chicken in lieu of a nose (on the bun) so it's easily identified as chicken.

Otherwise, I think it works perfectly for a fast food market.

suzanne maestri-walters :: graphic designer :: www.onegirlcreative.com

I don't think that juvenile and childish is perfect for the fast-food market. I think that if this restaurant's target audience is children, you might have something that works, but for general fast food, I think you missed the mark.

It seems that even larger chains like Wendy's and McDonalds are going for classier graphic design and cleaner, more mature layouts. You don't see Ronald the Clown on every television commercial (thank god.) even though that is McDonald's mascot. They've settled with their more simple, recognizable, and less frightening "M" logo. Also, the market in fast food is changing, with more healthy alternatives like salads and wraps -- and design seems to be changing to be fit and clean to match.

I think this illustration works well for a kids menu, and just that. In my opinion, you should come up with some more ideas for a more mature logo type. It doesn't have to look stuffy and serif, but I think something a little simpler and more adult would be a good idea. It can still be fun and bright - just a little less childish. :)

Hope that helps.

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Perfectly Lost Designs

I agree with Seraphim, use it for the kid's menu. You want to appeal to a broader audience. Maybe your client can use some kind of "more than chicken" tagline to let people know they've expanded their menu.

Seems very childish. I am just glad you didn't put a hot dog in there, it might have ended up in the wrong place!

Anyway, maybe you should stick with just a chicken and suggest that you could put "oro pollo...y mas!" on it. That would let people know there's more than chicken.

BTW, for those that don't speak Spanish, "y mas" means "and more".

“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” - Albert Einstein