Hospice logo
www.jackmancer.com (547 points) | Sun, 2010-01-31 16:44This is a logo for a hospice (a facility for terminally ill patients), which I'm curious about your opinions.
Just to highlight a few things:
- Colours:
Yes, it's true, people in hospice are dying, but it's all about the best quality of life what is left. It's a hospice task to make the last bit as good as possible, so, in other words, a colourful end. I still used the black in the font though, so there is a sort of "reference" death. Some might say this is way to colourful and 'happy' but I'd disagree. There's no use for the hospice to be grieving. It's like the Vodafone slogan, "make the most of now."
- Bird
It's an abstract stork. A lot of hospices have flying doves or something like that, however, in the area the hospice will be located there are heaps of white storks. Now I know that in some cultures the stork is a symbol for birth, but it's also a symbol for nursery. A flying bird is also a metaphor of a soul who is going to the next (may it be heaven, may it be something else we believe in).
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The bird shape is a little strange - I think the viewer expects it to be going in the other direction. That, coupled with the abstract nature meant I needed a a moment to figure it out. The kerning needs work too - either bring the kerning in all over and/or add a bit of word space because those three Es in the middle are almost reading straight thru like one word. Loose tracking means you need loose word spacing too.
Oh yeh, the spacing, you're dead right about that, didn't even pay too much attention to that. I'm not really a typographic expert either. Thanks heaps for the advice ;-)
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Mirrored it and changed the font & spacing to Art D. Rector's advice.
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Without you having pointed it out, jack, the stork was difficult to decipher...well, for me at least.
I would try simplifying your palette, yet still retain the cheery brights.
Have you thought of changing the text into the rainbow of colours and only having a hint of the stork appearing ie. beak, wing, head, their long long legs? Or stacking the two words seeing as they're both 7 letters long?
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
Well I don't neccisarily want the viewer to see a stork, but at least I want to make them see a bird. The bird being a stork is just the reason for me to use it.
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I saw the stained glass bird, but it resembled more of a Canada goose flying south, rather than a stork. It's disjointed and sharp and not instilling a feeling of warmth and comfort in me. The base concept is good it just needs to be explored more....
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
The tail has a few issues. Simplify that. Font isn't warm and fuzzy and I think we need that rather than all caps San serif.
Without my sense of direction, I don't know where I'd be.
Hello J-man!
Liked your approach. I was waiting for more roughs like yours.
Some shapes are still strange. The yellow one don't work. It's too much squared. That wings could be less squared.
I feel the colors still heavy. Look the pink it must be lighter. The red is almost solid. The little green is repeated.
The type choice are right but like I said before, black brings too much contrast and make your logo heavy and 80's with all that colors together. You could try grey there making the other weight reduction surgeries on your bird. I think it's too much space between words on this version I'm watching. xD The last bird was reflected. This one is better.
yes I'm brazilian xD
Hi, Jack. Nice to see you!
This is certainly an interesting and challenging project. The stork motif could even represent rebirth to some people. I take issue just a little bit with the idea that hospice provides terminally ill people with a "colorful" end. The idea is to provide as much pain-free comfort and emotional support as possible. For some, that might mean nightly parties, but I think that hugs, hand-holding and listening are more the norm. For that reason, I'm thinking that the colors of the stork might be a bit of a jarring note. What troubles me more, though, is all the sharp, pointy things. Ouch! Not comforting. I like your font choice. It's simple, elegant and trustworthy-looking.
Mara
i see a hummingbird.
agreed, and a stork
living on dreams and custard creams.
There is unnecessary complication in the Bird and the curves are not at all smoothly finished. Overlaps are forceful, fonts are not mingling and extra vectors are making end of the bird heavy.
But Yes the idea is good if produced properly.
Thanks!
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RANAMAJU
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I do like the movement in the mark although I don't think I would see a stork if I didn't know thats what it was. I do like the way this mark contrasts the heavy type. Im really not sure however how this mark would work in B/W.
i love the way the logo either looks like a humming bird or a stork depending which end you choose to view as a head or tail. Almost an ornithological ambigram. very good.
living on dreams and custard creams.
the symbolism is mad (in a good way!) as well, I know a stork represents birth, but wasn't sure about the hummingbird, so looked it up.
"The hummingbird has powerful spiritual significance. In the Andes of South America the hummingbird is a symbol of resurrection. It seems to die on cold nights, but comes back to life again at sunrise."
This concept is great.
living on dreams and custard creams.