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James Taggart's picture
16 pencils

Hot Jazz

Final Incarnation of a poster created for a client 3 years running.
Year one the image was flat. The second it was generated in relief and the third it was converted to metal and set on fire.

Poster image is 18 by 24 @ 600 DPI

The elements were generated in Adobe Illustrator and Photoshop.
Had over 100 layers in Photoshop at one point.

Commenting on this Image is closed.

natobasso's picture
3953 pencils

Had over 100 layers in Photoshop at one point.

Sounds a bit excessive! :)

So, I'd just recommend making the text more legible (boo rough edges for jazz) and removing the gradient effect note paper in the background. The gray takes away any bang of contrast you'd have were the background white.

----
Powerpoint is not a design application

James Taggart's picture
16 pencils

I agree, a bit to busy.

Thanks

3dogmama's picture
1991 pencils

Why the gray? Why not brass for the metal colour? (biased--tenor saxophonist) Also, I'm suffering a bit of Marty Feldman syndrome with this piece--my eyes don't tell me where to go...or have you left that job up to your cantina cactus? :)

ttfn!
3dogmama

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

James Taggart's picture
16 pencils

I agree with the the gray issue, I would have preferred brass or copper as well. I believe the designer wanted to create a colour contrast that set Hot Jazz off from the rest of the poster. I think it worked, but then, I have seen it at full size.

I am a production artist first and foremost and this piece like most I produce is designed by a third party. I generally contribute to the design process, but usually I provide the expertise I have acquired after 20+ years using Illustrator and Photoshop as a commercial and fine artist. I really like collaborations.

I did not mean to offend anyone with my cactus, though I am pleased that the subliminal message for my "friend" was not missed by the perceptive.

James

p.s. When we too narrowly define what makes up a corporate logo, symbol or icon we design ourselves into a very limited box. We become glorified typesetters.

The Cantina logo worked because the client liked it. Its dark, moody and a little intimidating. Sure, it broke some of the basic rules of Design 100, but readability was not one of them; everything else is fair game.

gwells's picture
1711 pencils

i agree w/3dogmama. i don't know what to look at first, everything is competing. and i don't really see "jazz" when i look at it. everything looks very heavy and chunky, and i would see jazz as light and airy.

did you scale your type? the two lines of type under hot jazz look horizontally squished. it makes the horizontal lines in the type look fat and the vertical lines look skinny (in comparison). look at the H and E in particular.

James Taggart's picture
16 pencils

Yes, vertical compression. I think a condensed font face would have been better.

Thanks
James

ireid's picture
1283 pencils

"Final Incarnation of a poster created for a client 3 years running.

Year one the image was flat.

The second it was generated in relief and

the third it was converted to metal and set on fire."

On first reading it sounded like you were so fed up by second year you set the design on fire! lol!

"Try not, Do! or do not, there is no try."
-Yoda

James Taggart's picture
16 pencils

Your not so far off.
I just like working with this particular designer.
He’s been on the industry for 40+ years and knows his scotch.

Thanks

James

James Taggart's picture
16 pencils

Your not so far off.
I just like working with this particular designer.
He’s been on the industry for 40+ years and knows his scotch.

Thanks

James

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