Hot Sauce

There is an idea, but you need to simplify and simplify more... The tagline can be a bit less spoonfed as well, something like: "give in" or so..

Not the idea, but behind the mans head. He's really quite distracting.

If it is, you should say so in your post.

Simplify by replacing the bottle in the lower right with the label only... that way you 're not repeating the bottle and also the "Tabasco" reads larger. The ketchup needs only a halo, not wings. The halo is all wrong, and the highlight on it makes it the focus rather than the product you're trying to feature. The tabasco needs only horns, not a tail, although the flames are good :)

The photo looks weirdly yellow and dingy. Yes, remove the distracting background. In fact, the whole photo is horrible and maybe some intense PS work can salvage it. The food...well, doesn't look like even tabasco can help it.

The red headline type is a bad choice, it is almost illegible. You'll need to find a better solution for that.

Now THAT was good advice....thanks gary. This is somewhat of a just-for-fun ad (although i don't know why that matters: i hope your critique would be the same if it were student or not). This is not an ad i would dare put in my portfolio. i am fully aware that the "hot sauce" thing is waaay overdone.

However, this was something i put together in about 25 minutes after i thought of it while stoned in the shower.
Posting was purely impulsive but i thought it would be interesting to hear critiques of a "Quickie in an Altered state". I got my answer: incomplete!

I actually made the photo look that dull (kind of 1970s quality). I was hoping that the Tabasco would jump off the page...apparently, i was wrong).

The line is actually a spin off a line in Eddie Murphy's "Coming to America" :
"If loving the lord is wrong, i don't want to be right". The language has a tinge of African-American lexicon (huge advocates of hot sauce).
In the future, i won't post something that is meaningless....it's not fair to ask you guys to put thought into something i did half-assed. But thanks, and any additional comments would be nice too.

=) stoned in the shower.
i don quite dig the angelic no-name bottle of ketchup.
it looks a bit bigger and even more evil than the evil one.
i mean, the evil tabasco just looks cool. meanwhile the good one, looks evil :)

just an idea, maybe you could replace it with a mayo, or tartar sauce one.
something thats already white. then you could have a proper angel and demon. im not familiar with tabasco, we dont have it on our market but
if they make some white dressing too. you could advertise both of them.

its like, no matter whay you choose between the two, you're still having a good meal.

i like stoned works. dont app. just post more.

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always outnumbered, never outgunned

Your idea is great... I'd expect some good ideas to come out of being stoned, I guess. And almost like one would expect from a stoned designer, your execution is mainly the issue here. I totally agree with the previous comments about the ketchup... it needs to be less attention-grabbing. The idea of the plain no-name ketchup bottle is good, but you undermine it by adding the halo. If the hot-sauce looks devilish enough, then the ketchup by itself would, by process of elimination, be the angel. A very bland... flavor-less angel. :-P

The tagline works as well, I think. While I like Ivan's suggestion of "Give in...," the tagline you have now indicates that the Tabasco has "flavor," in this case implying that Tabasco isn't as safe/plain/"square" as boring-ol' ketchup, and leaves the reader not wanting to "be right."

hard to read, copy is weak, product is decent, picture is awful, graphic work needs improvement. lots of it. I would give more focus to the product, and not the logic used in convincing a reader to relate to the product. The ad is too complex to instill the image of a product, its retention already probably buys anyway. Show more of product. Its almost hidden. Put the twist on the product, not the informalities representing it. Now that's hot. ;)