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KellyR's picture
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HTML email designs

KellyR (525 pencils) | Fri, 2008-02-29 02:25
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What's your take on HTML email designs?

I'm designing another email blast for my work - wanting to step away from our usual thing, so would like to get more creative. Of course, I have the most control if I just make everything just a bunch of images with raster text and slice it up that way, but in the past, I've been doing a combination of images and straight text to get the message across (so in case if people have their "view images" option turned off I'm still safe that most of the text of the email will make it through.)

What do you think is the safest thing to do with HTML emails?

Is there another way to make sure the text is making it through to customers if they have "images off" (or whatever) when viewing their emails (like if I designed the entire thing as a bunch of images)? I know our email campaign application has an option for non HTML email to just have it come across as a text message... but I don't know if it defaults to that if people have their images off or not (I suppose that's a good question for them...).

Thanks for any suggestions you can supply.

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natobasso's picture
3953 pencils
natobasso | Fri, 2008-02-29 05:34

I just completed an email blast, funny that. :) A few things:

1. Make sure you keep all styles inline (no css files)
2. Keep code as simple as possible and use a centered table, 70% width or so
3. Use as few graphics as possible, maybe a header, footer and one or two pics if necessary. The smaller the email the better
4. For legibility use common pc fonts like Arial or Georga.
5. Post the email on the web and provide a link to it in your email blast.

If someone has their html turned off in their email client there's nothing you can do about it; your email images and html will be deactivated. Just use alt tags for your images and you'll at least have some rhyme and reason in this scenario.

Hope this helps!

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KellyR's picture
525 pencils
KellyR | Fri, 2008-02-29 21:47

Thanks - had a feeling I'd have to do it that way.

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