someone recently joked that my using the term "camera ready" was old school. so what's the contemporary terminology for an ad file that comes ready to be placed? i so don't want to be the "uncool" kid in the class.
::heather malone
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PDF... Digital file... Composed art (but might be a little old school as well)...
We mostly use "pdf" around here. That works well and it encourages people to send the correct file at the same time.
"press-ready" maybe?
PDF is still confusing. there are online pdfs and PRINT-READY pdfs...
ok, so maybe "print-ready" is the way to go.
Camera Ready... Yeah. That is old school.
I still hear that term tossed-around and these days it causes me to remember the days when it took hands-on skill, as well as a good eye for design to do what we do.
Terrell Thornhill
e-zign Design Group
'Camera Ready'.... Brings back memories of darkrooms, the stink of chemicals, the red-tape, masking fluid, 10A scalpel blades, bromides, stripping in, manual colour separations, loupes & lightboxes. Good days
I think to use the phrase is quite kitsch and cool in todays' world of digital workflow (well to me anyway). It has heritage.
'Uncool' kids are the BEST.
living on dreams and custard creams.
I can't tell you how many times I came home from work with amberlith stuck in my eyebrows.
Yeah... Good times. :)
Terrell Thornhill
e-zign Design Group
Meticulously pasting up every item on that camera-ready mechanical, making sure everything is straight and even... then driving it to the printer and finding out the wax melted on the way over and nothing is where you placed it back at the shop... oh yeah... I miss those days...
Good grief, we STILL toss the term "camera ready" around here. We all know what it means... but yeah, I'd think a proper replacement term would be PDF. Or digital copy.
I'm not even old enough to have even any hands-on experience having to deal with camera ready art. I only dabbled with it a bit back in High School for an experiment with the printing class. I must say, I am eternally grateful we don't have to deal with rubylith.
I like to use the term 'PDF/X-1a' which is the industry standard for PDF files ready for press. Sometimes abbrv to 'X1a' as in "I'll email an X1a with those changes".
Without my sense of direction, I don't know where I'd be.