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ojg76's picture
96 pencils

Identity for a Hostal

Identity for a Hostal

Oh man, I really love this job...
This time one of my clients wanted to transform his home in some kind of Hotel... I was ordered to work in the identity of the hotel...
Ok. about the name... Casa ARASSARI why that name??? first of all is not a Hotel because the construction has only 12 rooms, laws here in ecuador doesnt allow to name hotel because the minimal number of rooms for that is 21...
Hostal gives some kind of cheap category... thats why CASA, that means HOME.
ARASSARI is because of some kind of bird native from Piñas-Ecuador (The hotel is located at that city) to 2 and a half hours from my Hometown
Please check the attachments for Sign design and brochure (they are not done yet) im workin'

Rick's picture
75 pencils

The Red and loose edges make me thing of the movie Hostel...not good for business. Unless of course it's run by the Russian mob.

CREATIVE TYPE|ENGAGING PEOPLE

designisgood's picture
29 pencils

I'd make the eye a solid object instead of the outline. And reduce the blur effect on the drop shadow effect, and then bring it closer and drop the opacity a touch.

I kind of lose the image of the bird with the shadow effect.

icona.ca | vp & art director | mac snob & fun guy
the blog: http://www.activeimagestudios.com/blog/

ojg76's picture
96 pencils

thank you for your opinion and advice... i appreciate that...

stephanie's picture
522 pencils

Get rid of all the drop shadows and gradients.

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Perfectly Lost Designs

Gabx's picture
7 pencils

That's exactly what I was going to say, hehe.

elbandido's picture
128 pencils

Lose the gradient. looks very amateurish.

“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” - Albert Einstein

“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” - Albert Einstein

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