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I think this is definitely a good start. I think the icon needs some work in order to get the positive and negative space to work better - there are some awkward spots in there. I am not a fan of either font, but maybe thats just a personal taste thing. I agree with jhouse in saying that the second font seems abit outta place.
Graphic, Web and Logo Designer from Pittsburgh, PA http://www.davidpcrawford.com
Great, thanks for the feedback. I think the font is a personal taste (like you mentioned), but please let me know if it really put you off when you first seen it. I will work on refining the icon and post the revisions along with the original.
The fonts look almost TOO professional. Try some that are sans serif, but less serious. The ones you have chosen scream "Accountant" or "Lawyer".
Good icon, though I'm not sure what it represents?
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Natobasso
dirtandrust.com
"Powerpoint is not a design application"
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Dirt and Rust
Thanks. Well, it's supposed to represent a macro/closeup of an artists brush (feathered brush). I know it's far out there but as long as it gives off a good vibe and unique quality to it, I'm good with it.
Explore some different fonts.
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Natobasso
dirtandrust.com
"Powerpoint is not a design application"
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Dirt and Rust
OK then. Let's pretend I did not post the final color version then. I will explore and post a new B&W logo with different fonts. Thanks!
I don't think I'd change the icon, it has a natural feel to it that would be lost if you evened out the feathers. I think the balance between pos and neg space is perfect... it almost has an optical illusion quality to it, which is great!
I think the font works well depending on what your main clientel is. If you mostly do business with serious executives then the font you have chosen is great. I like the boldness of it along side the symbol so if you do change it, I'd try to keep that same boldness.
I agree about the font for "visual design"
"...and mamma cried: Watch out where the huskies go, don't you eat that yellow snow" - Frank Zappa
I don't think I'd change the icon, it has a natural feel to it that would be lost if you evened out the feathers. I think the balance between pos and neg space is perfect... it almost has an optical illusion quality to it, which is great!
I think the font works well depending on what your main clientel is. If you mostly do business with serious executives then the font you have chosen is great. I like the boldness of it along side the symbol so if you do change it, I'd try to keep that same boldness.
I agree about the font for "visual design"
"...and mamma cried: Watch out where the huskies go, don't you eat that yellow snow" - Frank Zappa
Correct. I tried to even out the feathers and make it look more "harmonious" but it immediately lost its natural appeal. I was suprised at that myself but the icon has very little wiggle room for alterations. I think I will leave the icon as most of you like it as-is.
Like you mentioned, the font definitely needs the boldness to pull it together. I have tried many other fonts with the same bold weight and out of all of them, this one still seems to tie the whole logo together better. And yes, this logo is for serious clientel.
It's "clientele". :)
http://dictionary.reference.com/browse/clientele
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Natobasso
dirtandrust.com
"Powerpoint is not a design application"
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Dirt and Rust
I don't understand the idea behind the logo.
I also don't like the Italic subhead.
i'm with ivan. when i look at the logomark, i don't see a brush, necessarily. and, when i do see it after you mention it, it doesn't look like a nice clean brush. the bristles are curved and splayed.
the two little tiny bristles on the top/bottom really feel awkward. and they'll probably get lost w/any scaling.
I believe the brush idea isn't working. I thought it was a horse's tail, or styllized fireworks or something.
The font doesn't at all look legalese to me; it's too informal for that. It isn't really very
artsy, though, either. The italicized sans serif font really doesn't work well with the one you're using for your name. They're completely incompatible.
It's difficult to work with a long business name -- I know from experience! -- so you might want to consider dropping your first name from the company, and incorporating the mark with the name rather than just plopping one over (or beside) the other.
What type of design is your forte? "Graphic illustration and photography" is vague. What specific types of things do you do best and enjoy most? Assuming people want to give you money to do those things for them, emphasize those things visually.
Mara
Great feedback. The right logo for me will have to wait for now as this concept is not really working. I value each comment and have read them closely. I will keep your tips in mind the next time I show new concepts here.