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JimD's picture
2626 pencils

The future and the truth, sorry Quark

I'll start this off with an InDesign Easter Egg.

Select "About InDesign..." in the InDesign menu and type the word "bounce" (without the quotes) to display an Adobe InDesign CS Easter Egg.

There you go, I know you'll all sleep better knowing you can do this now.

According to David Blatner, a notable author of many books about Adobe products, Adobe gave a sneak peek of what they would only refer to as a "future version" of InDesign CS at the Partners in Publishing seminar in New York. In an unprepared and unscheduled demonstration of "future technology," attendees witnessed the following:

  • The ability to turn on and off Photoshop layers and and layer comps from within InDesign.
  • A new, powerful Microsoft Word import filter that let you map Word styles to InDesign styles
  • Anchoring objects to text, but placing them outside the text frame
  • An Apply Next Style feature that lets you quickly apply a series of paragraph styles to a whole story with one click

These are some VERY exciting features, some of which I hadn't even thought of how useful they would be. Having a photo anchored to some text without actually being inside the text box is particularly interesting, if true.

In any case, it is widely rumored that both Quark & InDesign will be releasing new versions of their DTP products this year, and many pros believe (myself included) that unless Quark can release something of staggering proportions, the war will be over, and Adobe will have declared victory. You won't notice it right away, but it will be the case.

If you need proof that Adobe is winning the battle, take note that among the advertising & publishing heavyweights that have made the switch are:

Bernstein-Rein Advertising, Goodby, Silverstein & Partners, GSD&M, The Integer Group, Landor Associates, R&R Partners, Publicis West, Schadler Kramer Group, DDB Worldwide, and Wunderman. Oh yeah, Oglivy & Mather's entire company, 312 offices worldwide, have also switched over to InDesign CS early in 2004.

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Commenting on this Blog entry is closed.

stilist's picture

In my opinion, InDesign rather resembles the bastard child of a Photoshop/Illustrator and PageMaker love affair. It's decent, but PageMaker is much more robust, with a lot less crap.

Anonymous's picture

Stilist is either kidding or he hasn't used the same Pagemaker I have. I couldn't count the number of times Pagemaker crashed on me and - because of the peculiar way it handled files - also corrupted my entire project. Thank goodness I haven't had to use that hoary beast in years.

Terry Thornhill's picture

We made the switch rather unapologetically after Quark lagged behind the current OS for more than 6 months. As soon as InDesign became available, we switched.

Pagemaker? Surely you jest.

Anonymous's picture

Given the number of areas that require Quark's extreme attention, I honestly don't believe an ID killer is possible.

They would need to completely rewrite their app, implementing the few remaining GOOD things about Xpress; adopt many of ID's great directions without tripping over ID look-n-feel patents; and come up with a number of great ideas on their own (one of which has not occurred since the early nineties - I doubt these programmers are still alive - joke.), while packaging all this in a relatively error-free release.

Considering past performance (5 years for simple upgrades), attitude (enuf said), and time and resources...NE-VER-HAP-PEN.

As to PageMaker comments. Stability is largely an installed conditions issue. PM has generally been a stable app, but so is ID.

...and stop calling him Shirley!


Anonymous's picture

The fifty bucks I spe nt on the Indesign Pagemaker Plug-In was worth every penny and more....

Anonymous's picture

PageMaker "robust?" Oh please. One fact tips the argument. PageMaker has the dreaded, publication-destroying "Bad Record Index" error, while InDesign both lacks that error and can bring back your unsaved work in therare event that it crashes.

Anonymous's picture

This is what Quark gets for treating their customer base so poorly over the years. They acted as though they were the absolute shiznit- totally arrogant idiots. And then that snails pace with OS X. As a former Quark user, I'm delighted to watch Adobe strip them of their title.

Anonymous's picture

As much as I'm used to Quark, I'm also switching to InDesign. I didn't want to switch until it's a couple of versions ahead--giving it some time to fix problems and such. But now I'm starting to ues the program, and am planning to switch all my Quark files to InDesign at my work (corporate environment--takes some time to do this. Got to make sure other regions are up to speed also).

Anyways, it's about time---payback is a _____ since Quark's tech support was always so poor.

Anonymous's picture

Pagemaker being ANYTHING is ridiculous. An undo button that doesn't UNDO to start with, possibly the most unbelievable thing I have ever read. Buy InDesign!!

Anonymous's picture

...for Quark (1998-2002), I can tell you that Tim Gill leaving in 2000 was really the beginning of the end for Quark. The leadership after he left had *no* clue what customers needed or was all status quo. There were some *great* ideas that could have been implemented that would have helped (albeit a band-aid sized help) Quark keep XPress more current, but they were abandoned because it was declared "print is dead!"

I personally have left my versions of QuarkXPress to the recycle heap...and I look forward to my Creative Suite 2 upgrade in a few weeks!

Anonymous's picture

A colleague of mine just spent 4.5 hrs on the phone with Rajidh in India who could barely speak english on a printing issue that was ultimately resolved in 5 minutes when he finally got to speak to some one from the USA support side. I despise any US company that outsources support to another country that #1) does not have english as it's primary language, and #2) hires so-called support staff to read off a script and are not expert users of the product.

Quarks support is only second to Dell's, well maybe they are one and the same, because all you hear coming from both is.... "How may I give you excellent service today".... Oh remember you have to imagine the Indian accent. Everything about Quark sucks, I deal with them daily, it really is trajic.

Ivan's picture

It's a cross language between Hindi and English. At least as I was told by my Indian friends.

alanclarkdesign's picture
126 pencils

I must be in the minority here, but I don't actually mind Quark. Really simple and fast to produce layouts, except the colour calibration is awful. I am working with Quark 7 at the moment alongside the usual Adobe suspects, but must admit I hate Quark 8. It's more like Duplo bricks than a DTP software. If the next version is much the same, they'll be wasting their time and money.

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