The future and the truth, sorry QuarkJimD (2624 pencils) | Wed, 2005-02-16 15:00
I'll start this off with an InDesign Easter Egg.
Select "About InDesign..." in the InDesign menu and type the word "bounce" (without the quotes) to display an Adobe InDesign CS Easter Egg.
There you go, I know you'll all sleep better knowing you can do this now.
According to David Blatner, a notable author of many books about Adobe products, Adobe gave a sneak peek of what they would only refer to as a "future version" of InDesign CS at the Partners in Publishing seminar in New York. In an unprepared and unscheduled demonstration of "future technology," attendees witnessed the following:
- The ability to turn on and off Photoshop layers and and layer comps from within InDesign.
- A new, powerful Microsoft Word import filter that let you map Word styles to InDesign styles
- Anchoring objects to text, but placing them outside the text frame
- An Apply Next Style feature that lets you quickly apply a series of paragraph styles to a whole story with one click
These are some VERY exciting features, some of which I hadn't even thought of how useful they would be. Having a photo anchored to some text without actually being inside the text box is particularly interesting, if true.
In any case, it is widely rumored that both Quark & InDesign will be releasing new versions of their DTP products this year, and many pros believe (myself included) that unless Quark can release something of staggering proportions, the war will be over, and Adobe will have declared victory. You won't notice it right away, but it will be the case.
If you need proof that Adobe is winning the battle, take note that among the advertising & publishing heavyweights that have made the switch are:
Bernstein-Rein Advertising, Goodby, Silverstein & Partners, GSD&M, The Integer Group, Landor Associates, R&R Partners, Publicis West, Schadler Kramer Group, DDB Worldwide, and Wunderman. Oh yeah, Oglivy & Mather's entire company, 312 offices worldwide, have also switched over to InDesign CS early in 2004.
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