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insite logo

chrisg75's picture

This is a logo for a piece of software which aims to bring all the elements of a business together - scheduling, planning and more. It's called 'insite', so if you look closely the blobs form the initials 'I' 'S'.

It will be used on it's own as an icon but with some 'insite' typography in most situations.

What do you guys think?

insite logo
themaxx's picture

i think you could improve on

i think you could improve on this with a bit more work on the interlocking pieces. as it is, they appear separate from the orb; sort of cut out and pasted on. the orb has a realistic, tangible treatment, as if it's a real object you could pick up and throw, but the interlocking pieces are more of a graphic. i'd try to resolve this either by using a more graphic orb, or by making the pieces feel like part of the real, 3D, tangible object.

if you decide to go the latter route, i think you could get a long way by doing 2 things:

1. lose the drop shadow.
2. carry the reflection and a bit of the blue over the top of the white pieces to make it appear as though they're either printed on the surface of the orb or embedded in it.

nice work. hope this helps.

Jammo's picture

Agree with themaxx

I do agree it needs more 3d feel, and there is something about your logo that reminds me of the .mac logo.

Hope this helps... maybe you could study the .mac logo and see if theres something to help yours? (for e.g have a small outer glow on your white symbols, and no drop shadow.. maybe make the symbols layer blending mode "soft light"


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SyFi's picture

The logo itself looks really

The logo itself looks really nice. On the other hand it looks like an amalgam of other logos, as Jammo pointed out. It looks too much like you combined the .mac logo with the Cingular orange character.

Jammo's picture

The merged dots isnt

The merged dots isnt anything new,

I think its the idea of white dots being joined up on a blue sphere that made me remember the .mac logo...

Like I say, merged dots isnt new (infact cingular was more of a splat ...)

The "s" in the logo crit reminds me of walkman:

That being said... This logo could still be great, if done well with the white symbol being made shiny+3d

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SyFi's picture

good on ya, that's the other

good on ya, that's the other one i was thinking of. i know it's nothing new, it just has too many strong product assoociations that my mind just jumped immediately to those two (and it was buggin' me that i couldn't remember the walkman one). thanks.

SnaK3's picture

uhm

Uh, dunno if you will like this, but i think that "Drop Shadow" is too much, because of that those blobs and your orb seems to be 3 pieces and not 1, if you will reduce the shadows on the mergain of your blobs they will look more real, and in the same time if you will create a larger white reflection that will cover the whole top-left side i bet it will look much real then now,
Or you can make your blobs look like they are scratching your orb.

JMHO

calvincarl's picture

Hrmm...

Why does everyone always want to make their logo look "aqua" and "glossy?" Screw the blue ball and just use the white merging dots.

I think just the dots as a logo would look great, granted the merging dots has been done before, but who cares. Do it well and then no one will blame you for ripping it off. But all this glossy stuff needs to go. All that stuff has just turned into one big cliche. The only group that can get away with it is Apple, and that is because they started, and lets allow it to end there.

Sorry about the rant. Otherwise, I think the logo looks great. Honestly.

CalvinCarl.com

chrisg75's picture

Cheers guys.

Thanks for the comments guys.

I'm going to make the blobs go deeper into the globe.

I like how it looks like a lot of things. We don't have cingular in the UK, so I hadn't seen that, and I'm not too familiar with walkman one. I'm interested to see a new design which doesn't look like something else. We're all subconsciously (or consciously) inspired by the world around us after all.

The reason it's quite 'aqua' in styling is that it's going to end up being used as a desktop icon as well on a number of PCs and I wanted to give them a small piece of mac-ish design.

Chris

Korteenea's picture

While I understand the

While I understand the desire to give a little Aqua to the un-Aquafied masses... I still think it's a bad idea, particularly as an icon design.

One of the most important parts of an icon is its silhouette. When you put your icon in an orb/sphere/circle, it completely takes away most of the icon's recognizability, particularly for those hard of vision. I see a ton of icon sets that people make where they take icons for apps and put them into aqua orbs... so it's already a very common thing. And besides, Macromedia already has a monopoly on the orb-icon thing.

I suggest you lose the orb and focus more on the droplets, perhaps tightening them up a bit as well.

SnaK3's picture

uhm


this is what i was talking about, but if you choose to do something similar to this you will have to loose those shadows from your bulbs and you will have to do something about that transparent reflection too...

JMHO

Scabby's picture

Bowling ball

This one looks a bit like a bowling ball.

natobasso's picture

Your logo won't really work

Your logo won't really work very well in lower res situations like collateral or faxed. If you had this logo on an invoice it would be a black blob when you faxed it.

I know, I know, who uses faxes anymore--but you get what I mean.

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natobasso

natobasso's picture

he he

Guess my own logo leaves a bit to be desired as well, eh? Since it's somewhat similar to yours. ;)

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natobasso

hotbones's picture

Looks like a software logo to me...

I think you did a great job! I saw th "I" and the "S" right away. The concept is clear as well.
nothing is original under the sun anymore, so it resembles the walkman and cingular dots, so what? it's clearly something new.
The only thing that need work, in my opinio, is the globe.
Good work.

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