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Best examples of free iPhone advertapps

Here are some great examples of iPhone apps that are used for advertising various brands in an engaging way.

A Glass of Water


Toyota's A Glass of Water app to promote eco-driving from Saatchi Sweden. Download here

Cheers!


Very useful iPhone-app for IKEA called Skål! (Cheers!). The app is the perfect thing to bring to a new years party. You can toast with friends, but you can also toast with that good looking person in the corner and automatically get that person's name and profile picture to your phone. Download here

Streetmuseum

An app to promote the Museum of London. Streetmuseum gives you a unique perspective of old and new London whether you’re discovering the capital for the first time or revisiting favourite haunts. Download here

Teardrops


Publicis Brasil created an iPhone and Facebook app for Colírio Moura Brasil eyedrops that corrects red eyes in digital photos, usually caused by camera flashes. The effect happens when virtually dropping scrowl the eyewash flask over to the area to be corrected and do double-click on the flask, simulating the application of the product for the eyes to became clean. Not available for download anymore.

EcoFuel


Part of the Volkswagen Passat EcoFuel campaign where we compare human emissions to the passat EcoFuel, in order to illustrate its super low CO2 emissions. The iphone application is available to download on the Apple app store in selected countries. Download here

Customs Scan


The Dutch customs launched a mobile app for travelers to check what they can bring in and out of the country. The app features an "OK-scan" where users can check their bags in the same way that customs officials do. Every scan results in a different (fake) picture of the inside of a bag, including an item that will raise eyebrows, such as weapons, counterfeit, protected goods and cash. Using another function "Is this ok", travelers can check customs rules on these items. Not available for download anymore.

Land Rover Navigator


Land Rover navigator is another free navigation application for the iPhone, but instead of showing you how to drive over the road it shows a straight line between you and your destination. Not available for download anymore.

uArt


Gillette iPhone Application / uArt is an iPhone and iTouch app developed by Gillette. Just take a picture of you or a friend, add a beard, and shave it into any facial hairstyle you want. Download here

Knitting mania


In conjunction with the ongoing Milk campaign, Touché! PHD (AppStore certified) and Nolin BBDO combined their efforts to create an online video game called “Knitting Mania”. Already available on the reconfortant.com website and on Facebook, the arcade game is now mobile and adds a direct interaction between players with scoreboards. Download here

Do you know of any cool advertapps? Please link it in comments!

Commenting on this Blog entry is closed.

Martijn's picture
1 pencil

Great Ivan, thank you very much! A glass of water is really clever, some others really look like other applications that already exist or are not really helpful or funny.

qwertyale's picture
1778 pencils

that glass of water seems a joke

yes I'm brazilian xD

automatik's picture
26 pencils

this is an awesome list, especially since i am currently working on a project involving smartphone apps

automatik's picture
26 pencils

street museum what an awesome idea, every use of that app would be like a print ad itself, just stick in the logo

automatik's picture
26 pencils

that landrover app is definitely an awesome print ad in an app, apt title for this list advertapps, but its just a gimmick no real use, but a hell of a print ad

steveballmer's picture
627 pencils

We need to do this for windowsPhone 7

http://stevefakeballmer.wordpress.com/
I am not Steve Ballmer pretending not to be me!

nadav raviv's picture
1 pencil

Hyundai iPark

with iPark, Hyundai's new parking app, you determine if your Hyundai will fit into the parking spot you found.

http://itunes.apple.com/il/app/hyundai-ipark/id412862541?mt=8#

Ad agency: Y&R tel aviv.

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