Best logos week 2

In this second part of best logos from Brands of the World post — as suggested in an earlier post — I will provide reasoning why these logos were picked from the hundreds uploaded.

Wolda's Best of the World 2008 award winner: One degree logo by Landor.

In 2007, Rupert Murdoch laid down the challenge for News Limited and its associated global businesses to become carbon neutral by 2010. The challenge was to create a brand that would materially help drive employee, supplier and public action on climate change. One Degree has been developed on a simple premise: that if everyone were to change their behavior by just one degree, we can change the future of the planet. The logo combines both the number and the degree symbol, which together represent a person. In doing so, it neatly encapsulates the real impact that an individual can start to make in addressing climate change.

Super Kraft logo by Daniel A. Becker. This logo is an artwork for a japanese music label. Just because western language sounds very cool to japanese, a german name was chosen for the label. Apart from its german sound, the name should be also easy to pronounce. The word “Super” is often used in Japan and “Kraft” sounds very german because of the “kr” syllable. The logo let people think of an industrial product - a super glue from Germany. So it shows an elephant hanging head first on the logo name.

Sulloc tea logo by Duffy & Partners. One of South Korean’s largest and most respected companies, Amore Pacific is built around the vision to cultivate the health and beauty of people through the richness or Korea’s green tea and its many benefits. A new brand identity was created for the Sulloc Cha tea franchise as the business positions itself for global expansion. The logo combines the look of a traditional stamp used on paintings with organic typography and illustration. The result is a memorable and pleasant brand icon.

Bugaboo is selling strollers. The intersecting circles in the logo are inspired by the patterns wet wheels draw on pavements when turning the stroller around. The logo with this playful typography conveys the hip and happy brand attitude.

Osuna Nursery is a well-known and much-loved New Mexico business. The client wanted to update the brand to reflect the growth and maturity of the business, as well as the long-held beliefs in offering expert advice to customers. The accompanying tagline: “Let’s get growing.” The logo is composed of simple and recognizable shapes and feels fresh and dynamic.

Brooklyn International Film Festival logo by Deniz Marlali. The concept featured intersecting “o’s” which represent the global and independent film communities and evoke the reels used to project a film. Paired the “o’s” with “BRKLYN,” an abbreviation of “Brooklyn,” to create a fresh and modern icon.

Always is a female sanitary brand by Procter & Gamble. The colors communicate cleanliness and health. The typography reflect a soft and strong fabric, while the logo symbol reinforces the name.

Yachts of the World is a company selling custom yachts. The logo with it's ultra modern typography, elegant lines of the logo symbol and the stark black/silver color scheme all support the main idea: You can take on the world with your yacht.

MOPS, Mothers of Preschoolers support organization logo reflects radiating joy and love. You can't help but feel optimistic about anything they do.

The logo designed by Jon Berg for Pumpkin fish, an upscale design and multimedia studio, needed to be as fresh and individual as the company’s name. A geometrically simplified pumpkin and crossed fish were combined in a way that echoes the classic “Jolly Roger”. The mark was purposefully intended to be approachable—almost friendly, yet still feel at home in corporate applications. Its combination of simplicity and humor is disarming, and culminates in a logo that is as memorable as the studio’s brand.