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Gatorade Brand Videology

Ivan | Sun, 2011-05-08 10:19
Inspiration

Some brand videos tell grand, sweeping stories that cover every nitty-gritty inch of the brand’s history. Others are more like chapters—offering insights into particular milestones that become interwoven into an even bigger picture—a bigger, richer story.

For Gatorade, Tether chose to focus on one 16-month period in time. A Tether-perspective on what it’s like to help evolve this global brand into what they are today.

In the end, they created 4 minutes of pure stop motion marvelousness. (Currently, there is no such word; but there should be.) A more intimate story. A story that is solely Gatorade’s. That simply captures the recreation of a brand in motion. One. Fantastic. Frame. At. A. Time.

Commenting on this Blog entry is closed.

qwertyale's picture
1835 pencils
qwertyale | Sun, 2011-05-08 20:17

I do not appreciate the rebranding, the ray is 'shy', 'fatty' and strange when shrinked but the video, homepage and bottles are nice (didn't like the G series FIT in particular).

—

yes I'm brazilian xD

steveballmer's picture
627 pencils
steveballmer | Tue, 2011-05-10 03:54

We finally agree on something!

I'm scared ....

—

http://stevefakeballmer.wordpress.com/
I am not Steve Ballmer pretending not to be me!

Iñaki's picture
8 pencils
Iñaki | Mon, 2011-05-09 02:43

G series looks like a good after shave.

Tice's picture
42 pencils
Tice | Mon, 2011-05-09 04:53

Hmm... what a waste of material for such a small result. Sometimes consumption can be very embarrassing. One good idea, that was all they needed - and didn't found. Only my opinion.

Art D. Rector's picture
2772 pencils
Art D. Rector | Mon, 2011-05-09 19:54

Nice vid - thanks.

flawer's picture
1 pencil
flawer | Mon, 2011-05-09 21:05

wow! great teamwork !!!

thornysarus's picture
926 pencils
thornysarus | Mon, 2011-05-09 23:59

I can just imagine what my clients would say if a $200 cab ride showed up on their invoice.

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Terrell Thornhill

e-zign Design Group

Alex's picture
379 pencils
Alex | Tue, 2011-05-10 11:17

That's a really nice way to celebrate a project, promote your agency and talk through some of the real work that goes into a (re)design.

Lovely idea.

wgzn's picture
1711 pencils
wgzn | Wed, 2011-05-11 18:12

is that a ryobi band saw in the background? any studio with a band saw is ok in my book!

benfrankart's picture
1 pencil
benfrankart | Mon, 2011-06-06 19:28

Cool sketches and great video concept.

steveballmer's picture
627 pencils
steveballmer | Fri, 2011-06-10 03:03

You are kidding?

—

http://stevefakeballmer.wordpress.com/
I am not Steve Ballmer pretending not to be me!

JLOW's picture
1 pencil
JLOW | Mon, 2011-06-06 20:49

Oh, to have that kind of time to explore a project ... I am envious! Thanks for sharing. Love the guy with the crazy hair. I bet he is crazy creative!

kakuei's picture
2 pencils
kakuei | Tue, 2011-06-07 14:39

never liked the new gatorade logo. leave the thunderbolt alone!

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