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Ivan's picture

Gatorade Brand Videology

Some brand videos tell grand, sweeping stories that cover every nitty-gritty inch of the brand’s history. Others are more like chapters—offering insights into particular milestones that become interwoven into an even bigger picture—a bigger, richer story.

For Gatorade, Tether chose to focus on one 16-month period in time. A Tether-perspective on what it’s like to help evolve this global brand into what they are today.

In the end, they created 4 minutes of pure stop motion marvelousness. (Currently, there is no such word; but there should be.) A more intimate story. A story that is solely Gatorade’s. That simply captures the recreation of a brand in motion. One. Fantastic. Frame. At. A. Time.

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qwertyale's picture
2045 pencils

I do not appreciate the rebranding, the ray is 'shy', 'fatty' and strange when shrinked but the video, homepage and bottles are nice (didn't like the G series FIT in particular).

yes I'm brazilian xD

steveballmer's picture
653 pencils

We finally agree on something!

I'm scared ....
I am not Steve Ballmer pretending not to be me!

Iñaki's picture
10 pencils

G series looks like a good after shave.

Tice's picture
44 pencils

Hmm... what a waste of material for such a small result. Sometimes consumption can be very embarrassing. One good idea, that was all they needed - and didn't found. Only my opinion.

Art D. Rector's picture
3161 pencils

Nice vid - thanks.

flawer's picture
1 pencil

wow! great teamwork !!!

thornysarus's picture
930 pencils

I can just imagine what my clients would say if a $200 cab ride showed up on their invoice.

Terrell Thornhill

e-zign Design Group

Alex's picture
397 pencils

That's a really nice way to celebrate a project, promote your agency and talk through some of the real work that goes into a (re)design.

Lovely idea.

wgzn's picture
2118 pencils

is that a ryobi band saw in the background? any studio with a band saw is ok in my book!

benfrankart's picture
1 pencil

Cool sketches and great video concept.

steveballmer's picture
653 pencils

You are kidding?
I am not Steve Ballmer pretending not to be me!

JLOW's picture
1 pencil

Oh, to have that kind of time to explore a project ... I am envious! Thanks for sharing. Love the guy with the crazy hair. I bet he is crazy creative!

kakuei's picture
2 pencils

never liked the new gatorade logo. leave the thunderbolt alone!

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