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Ivan's picture

Nike Basketball Paper Battlefield

Check out these Design Lion Grand Prix winning call-for-entry posters for the annual Nike Basketball League Competition in Hong Kong.

The creative team Mccann Hong Kong literally translated the spirit of competition onto the posters. 350 posters were handmade by the players. Images of the top 10 players, each representing a unique skill were turned into printing templates. Then they were invited to a silkscreen workshop to print their image on top of each other. The posters became their battlefield. The random cross-printing became their battles. And the printing process became our message.

Places for the Nike Basketball League quickly filled up, and the posters became one of the most sought-after Nike collectibles among the players’ community. More importantly, being their own creation, the posters meant more than just posters to the players – the creative process became an exclusive and unique experience shared only by them in their community.

You can see more Cannes Lions winners here.

Commenting on this Blog entry is closed.

morse's picture
69 pencils

I will steal this idea for my next project!

3dogmama's picture
1990 pencils

That has to be one of the BEST creative I've seen in a long time.
Great post, Ivan.

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

thornysarus's picture
930 pencils

I'm in the middle of setting up my tabletop graphic press, getting ready to sling some silkscreen ink when this post came in.

And I agree w/ 3dog... some of the best creative I've seen in awhile. Good to see some low-tech techniques still being used in the mainstream.

In case you're interested: I'm reproducing my Sensual Seasons Series in a smaller 8x8-inch format for an upcoming art show in Nashville. Four, 3-color screen prints on handmade paper.

Terrell Thornhill

e-zign Design Group

Ivan's picture

Good luck!

Sprae's picture
3 pencils

These concepts are a clear "appropriation" of the classic 90's manga Slam Dunk by Takehiko Inoue. His used of water color featured art and posters were amazing.

"Everything is Relative"

Ivan's picture

Again proven, nothing new under the sun.

artbum's picture
2 pencils

Sprae, no disrespect, but those illustrations are nothing like this. These aint even illustrations! These are monotone photos, printed over each other in a very cool graphic collage style and turned into awesome layouts full of energy.

anyway, your signature is great. Something I've been thinking about a lot lately and posted it as my Facebook status just days ago. : )

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