I need some concrete rules/laws to provide my publisher regarding the inability to copy someone else's ad and/or idea for advertorial. Quick please!
::heather malone
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Stealing an idea and creating a similar ad is more or less okay (if not totally lame) - you see it all the time. Copying their actual words (from an advertorial for instance) is a whole other story - that would fall under copyright protections it I'm not mistaken.
My personal take is once you steal from someone else - you've basically admitted their product or idea is better. It's a sign of surrender in my book. The classic example would be Microsoft's "I'm a PC" campaign which was obviously lifted directly from Apple's successful "I'm a Mac, I'm a PC" campaign.
AIGA - http://www.aiga.org/content.cfm/design-business-and-ethics
You'l find relevant information here.
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