Wordplay: Working with a copywriter

One of the misconceptions many new designers have when they start out in an ad agency is that they will work alone in a plush office taking client supplied copy and photos and designing the next great ad.

In reality, you’ll be working as a team with a copywriter tossing ideas back & forth about the text for the ad, as well as the overall design. That’s because any great ad has to speak to a viewer with words and pictures, at least most do. Some ads are pure text and can be quite successful and creative. Others offer only a word or two with a stunning visual to get the message across, such as Apple’s “Think Different” campaign.

To read the interview at CreativeGuy, click here.