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Ivan's picture

iPhone commercials in different cultures

shelves

This is a post for the hard core Apple aficionados. Check out iPhone ads featuring the applications as the main selling point. The spots are made for different countries: USA, UK, Australia, France and Japan. Notice how the ads differ slightly in their choice of applications and in accent or language to match local culture.

In the USA the iPhone helps you calculate your share of the restaurant bill and tells you how many calories you ate — stuff Europeans would find rather useless. However in the UK, France and Australia the iPhone will help you keep your monthly budget to the last penny — something I suppose an American would find excessive. In Australia the iPhone helps you find the beach with the best break — a solution to a problem we'd all like to have. In Japan the iPhone teaches how to say the letter "R" and gives them Manga novels — things that won't turn the majority of Westerners on. But, it seems the problem of the wobbly book shelves is universal.

iPhone ad from USA: Fix

iPhone ad from USA titled: Check

iPhone ad from USA titled: Read

iPhone ad from UK titled: Check

iPhone ad from Australia titled: Fix

iPhone ad from Australia titled: Read

iPhone ad from France titled: Fix

iPhone ad from Japan titled: Fix

iPhone ad from Japan titled: Read

Commenting on this Blog entry is closed.

Anonymous's picture

Usa and the "weight" app, loving it, the best of all :D

Anonymous's picture

I'm not convinced.

They simply use greatest app they can find translated. And Japan is Japan

steveballmer's picture
627 pencils

You people hate foreigners?

http://stevefakeballmer.wordpress.com/
I am not Steve Ballmer pretending not to be me!

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