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Ivan's picture

iPod campaign India

I like this campaign done by Redifussion DY&R, India for its simplicity and clarity on selling the main benefit of the iPod: You can take your music with you. It is not as stylish as the international campaign running from Apple, but I guess for an emerging market where you need to sell rationally first before going for the emotions it will work well.

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NHeerDesign's picture
2 pencils

What kind of iPod is that? It has the screen of a mini, the general body design of a nano and the headphone jack placement of a white iPod 1G-4G.

Patrick Yan's picture
15 pencils

It's obviously not an official Apple ad because it's not using Myriad... looks like Century Gothic (or the like)

Patrick Yan
patrickyan.net

archmedia's picture
587 pencils

i love this, it's different, that's what's nice about it... it's clever and clear as can be. i particularly like the plane one. nice post, thanks ivan!

____________________________________________
Architectural Technician - Multimedia Designer
www.ArchMedia.us

plugz's picture
1245 pencils

Nice, I like that!

Pda's picture
11 pencils

... Sony Ericsson W campaign already done it!

tlarson2k's picture
66 pencils

Yup, the illustrating with headphones / cords / wires concept has been done quite a few times in the past, but this is a nice addition to that concept family I suppose, but I'd expect something a little more original from Apple (is this a legit campaign?).

nassoskappa's picture
1 pencil

... is that the Sony Ericsson W campaign is still "on air". And i agree about the font.

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