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Ivan's picture

iPod campaign India

I like this campaign done by Redifussion DY&R, India for its simplicity and clarity on selling the main benefit of the iPod: You can take your music with you. It is not as stylish as the international campaign running from Apple, but I guess for an emerging market where you need to sell rationally first before going for the emotions it will work well.

Commenting on this Blog entry is closed.

NHeerDesign's picture
2 pencils

What kind of iPod is that? It has the screen of a mini, the general body design of a nano and the headphone jack placement of a white iPod 1G-4G.

Patrick Yan's picture
15 pencils

It's obviously not an official Apple ad because it's not using Myriad... looks like Century Gothic (or the like)

Patrick Yan

archmedia's picture
587 pencils

i love this, it's different, that's what's nice about it... it's clever and clear as can be. i particularly like the plane one. nice post, thanks ivan!

Architectural Technician - Multimedia Designer

plugz's picture
1245 pencils

Nice, I like that!

Pda's picture
11 pencils

... Sony Ericsson W campaign already done it!

tlarson2k's picture
66 pencils

Yup, the illustrating with headphones / cords / wires concept has been done quite a few times in the past, but this is a nice addition to that concept family I suppose, but I'd expect something a little more original from Apple (is this a legit campaign?).

nassoskappa's picture
1 pencil

... is that the Sony Ericsson W campaign is still "on air". And i agree about the font.

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