It can fix anything !
captonjohn (347 points) | Mon, 2007-12-24 15:46This ad contains a concept for Fevicol that it can fix anything. The concept is water drops are falling from a tape but fevicol has fixed them that's we called it
"It can fix anything !".
Think, Act, Invent.
http://www.narendrakeshkar.com
Commenting on this Image is closed.
Can it fix this ad? Where are Ogilvy & Mather?
A product shot I'm afraid. In this case no one will figure its a glue. . .
"Try not, Do! or do not, there is no try."
-Yoda
This photo doesn't show anything being fixed at all. There's no concept, just an image.
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Powerpoint is not a design application
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Dirt and Rust
why not we see this ad in other way that it show only that it fix ! & my motive was also that to show that fevicol can fix. The visual is only to show that water drops can't fixed normally & offcourse I am not claiming that fevicol can fix water drop. It's just concept to show fixing power & I think this is concept itself.
Think, Act, Invent.
Think, Act, Invent.
http://www.narendrakeshkar.com
Fixing a broken heart?
Fixing a Broken relationship?
Fixing a look on someone?
Fixing. . . you get the idea. . .
"Try not, Do! or do not, there is no try."
-Yoda
Which isn't bad but...Graphic design isn't just art. It's art that communicates. You need to make the connection and start with a concept that communicates.
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Powerpoint is not a design application
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Dirt and Rust
thanks for suggestion! I'll remember it in next time.
Think, Act, Invent.
Think, Act, Invent.
http://www.narendrakeshkar.com
...is that water dripping from a faucet (tap) doesn't need to be fixed. The faucet needs to be fixed. In my opinion, your idea doesn't make enough sense for people to get the point. Two other issues reinforce that problem. First, the water drops don't necessarily look like water drops. They could be glass beads in a necklace. The second is that your tag line is buried at the bottom of the page, in mouseprint. The average magazine reader isn't likely to be so engaged by the photo that they go hunting for an explanation, and even if they did, my feeling is that they'd still wonder what it all means. And that's assuming they know that Fevicol is a brand of glue.
Mara
thanks mara for comment & giving me such valuable suggestion! I'll keep in mind your point in my next ads.
Think, Act, Invent.
Think, Act, Invent.
http://www.narendrakeshkar.com
Start a concept list of things everyone knows CAN be fixed and things that can't be fixed. The world of politics is ripe with such topics.
Van
www.vanshea.com
Lol! Fix things that seem unfixable! (but you really can!)
"Try not, Do! or do not, there is no try."
-Yoda
thank ! I got your point.
When I started this ad then I kept in mind its previous ads
like in one ad
"a person's shadow got fixed on a wall"
"due to fevicol an egg became so hard that it can't be broken"
& so on. That's why my this ad is based on previous fevicol ads.
but thanks I'll keep in mind your idea.
Think, Act, Invent.
Think, Act, Invent.
http://www.narendrakeshkar.com
Your ad language lacks punch in english. A better phrase would be, "this glue works so well it even sticks shadows to walls". Even though this is non-sensical it still makes more sense than 'fixing' a shadow to a wall.
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Powerpoint is not a design application
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Dirt and Rust
True, Nat. "Fixing" something in place is proper English usage, but so archaic (or maybe just so British-only) that many people would miss the meaning.
Mara
The word would actually be affix. :)
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Powerpoint is not a design application
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Dirt and Rust
You're absolutely 1005 right, sort of ;-)
Affix is passive voice; fix is active. It's all terribly literary and grammar-maveny.
Apart from that, when used in the sense I think Captonjohn has in mind, "fix" fails the common use test so beloved of advertising gurus. You'll not find it in written English much past the 1930s. Think of purple prose along the lines of:
She fixed me with a pair of cold blue eyes. Her lips slid open into a kind of a smile, revealing expensive teeth but not much friendliness. "They call me Maisey, mister," she said, pulling a cigarette out of a fancy gold case and waving it once in front of the smile. "You got a light?"
I'm not mourning the demise of that usage at all, by the way.
Mara
Your friendly neighborhood domineditrix
Mara
Very cool stuff to learn. Thank you!
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Powerpoint is not a design application
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Dirt and Rust
This might be a better concept after consumers know what the crap you're talking about. You give the person reading this no clue as to what it is, what's wrong with it, what the message is, or even why they need your product.
I would try with something more obvious (what is broke in the world that cannot be fixed? we've given up hope on fixing it...?). Work your way towards the more obscure once you have a familiar audience.
Oh and why is the logo over white? Is it a pasted jpeg or something???
Actually during execution of this ad I didn't got a high resolution image of fevicol logo that's why I used an low resolution image which was originally in white background.
Think, Act, Invent.
Think, Act, Invent.
http://www.narendrakeshkar.com
thanks to all to comment & giving valuable suggestions !
Think, Act, Invent.
Think, Act, Invent.
http://www.narendrakeshkar.com