Can it fix this ad? Where are Ogilvy & Mather?

A product shot I'm afraid. In this case no one will figure its a glue. . .

"Try not, Do! or do not, there is no try."
-Yoda

This photo doesn't show anything being fixed at all. There's no concept, just an image.

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Powerpoint is not a design application

...is that water dripping from a faucet (tap) doesn't need to be fixed. The faucet needs to be fixed. In my opinion, your idea doesn't make enough sense for people to get the point. Two other issues reinforce that problem. First, the water drops don't necessarily look like water drops. They could be glass beads in a necklace. The second is that your tag line is buried at the bottom of the page, in mouseprint. The average magazine reader isn't likely to be so engaged by the photo that they go hunting for an explanation, and even if they did, my feeling is that they'd still wonder what it all means. And that's assuming they know that Fevicol is a brand of glue.

Mara

Start a concept list of things everyone knows CAN be fixed and things that can't be fixed. The world of politics is ripe with such topics.

Van
www.vanshea.com

True, Nat. "Fixing" something in place is proper English usage, but so archaic (or maybe just so British-only) that many people would miss the meaning.

Mara

You're absolutely 1005 right, sort of ;-)

Affix is passive voice; fix is active. It's all terribly literary and grammar-maveny.

Apart from that, when used in the sense I think Captonjohn has in mind, "fix" fails the common use test so beloved of advertising gurus. You'll not find it in written English much past the 1930s. Think of purple prose along the lines of:

She fixed me with a pair of cold blue eyes. Her lips slid open into a kind of a smile, revealing expensive teeth but not much friendliness. "They call me Maisey, mister," she said, pulling a cigarette out of a fancy gold case and waving it once in front of the smile. "You got a light?"

I'm not mourning the demise of that usage at all, by the way.

Mara
Your friendly neighborhood domineditrix

This might be a better concept after consumers know what the crap you're talking about. You give the person reading this no clue as to what it is, what's wrong with it, what the message is, or even why they need your product.

I would try with something more obvious (what is broke in the world that cannot be fixed? we've given up hope on fixing it...?). Work your way towards the more obscure once you have a familiar audience.

Oh and why is the logo over white? Is it a pasted jpeg or something???

thanks to all to comment & giving valuable suggestions !

Think, Act, Invent.