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Jon Askill's picture
410 pencils

ITV (UK) Rebrand

Jon Askill (410 pencils) | Tue, 2013-01-15 14:39

A popular terrestrial TV channel / network here in the UK with a blunder of a rebrand. I'm not sure how this got the all clear for public consumption, but it did and it really does suck. I'm sure you'll agree. It reminds me of the rebrand of the 'Abbey' high street bank - which they actually u-turned on. I'll post examples if i can find them...

http://www.creativereview.co.uk/cr-blog/2013/january/itv-rebrand

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>> Cookie cut the chaos >>

Commenting on this Forum topic will be automatically closed on March 12, 2013.

YoungZM's picture
908 pencils
YoungZM | Wed, 2013-01-16 06:16

I truly want to like it because it has a lot of fun playful movement to it, but it's just too damn hard to read. I didn't grow up on the channel/ network so I see it as "iutuv", confusing.

wgzn's picture
2109 pencils
wgzn | Fri, 2013-01-18 05:13

the old one sucks too (for different reasons).
but all i can see in the new one is a "w"

YoungZM's picture
908 pencils
YoungZM | Tue, 2013-01-29 22:54

http://www.underconsideration.com/brandnew/archives/follow-up_itv.php

Branding article on it, I don't get why the Brand New site likes it, usually they're popular for public lynchings of shitty logos. 80 concepts? That explains a LOT. I did more on my college projects to get a solution I liked and work through ideas like these.

toucanweb's picture
2 pencils
toucanweb | Wed, 2013-01-30 15:22

I think it looks awful, it is completely out of context with the rest of their website for instance and also ITV Player with the word Player having a completely different font!! I am baffled by the choice of logo.

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Toucan Web Design

Jon Askill's picture
410 pencils
Jon Askill | Tue, 2013-02-12 19:17

Really? That's an elaborate comment for a spammer... just saying.. you look like a spammer.

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>> Cookie cut the chaos >>

qwertyale's picture
2046 pencils
qwertyale | Wed, 2013-01-30 20:45

my unconscious read something between "itv and wtv"

the colour is crazy

“It's neither good nor bad, it just is.”

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yes I'm brazilian xD

Art D. Rector's picture
3131 pencils
Art D. Rector | Wed, 2013-01-30 22:50

I'm with qwerty and wgzn... the old one was better and the standard logo colors remind me of messy diapers. Also... a talk bubble? Seriously? How many tv-related logos already use that? I can't believe people get these awesome creative opportunities and don't even attempt to venture outside the box.

twalkerhl's picture
1 pencil
twalkerhl | Wed, 2013-02-06 10:16

I like all the shows there. A totally redefine tv channel.

zulidelavega's picture
1 pencil
zulidelavega | Tue, 2013-02-12 09:17

logo colors is amazing. but a bit little hard to read.

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