Jersey Lofts
Jersey lofts, is a business proposal i'm working on. I'm proposing a development of residential lofts in commercially rezoned areas. the idea is to bring older buildings to a new life, with it's metal, brick/cement block, hardwood or concrete flooring and so forth. we're aiming to keep the industrial/commerical look of warehouses in a residential format.. this is just some sketches, and i'll post some of them partially developped.
the name is derived on the fact that Jersey is VERY industrial and commerical, and for some reason, i just find it sounds kinda nice!
feedback is VERY welcome..
sorry if it's blurry, it can be found at http://www.archmedia.ca/critique/Concept%20Logos%20DG.png for a larger version
i'm leaning towards the one in the middle on the left hand side, partly cause the J has a feel of a pipe that you'd find in a warehouse. I know alot of people don't like handwritten fonts, but i figured they might work, depending on the feedback..


Critique
Well, none really stand out to me. The sketch ones are better than the final versions.
I really dislike the font on the bottom 2 and the fact that you obscure the "lofts". Actually, I don't care for any of the fonts.
In the sketched versions:
I like some with the lines and top and bottom look. I do not like the mountains (not very lofty or industrial) You are going for an industrial look and these don't seem industrial to me. In fact I think I like the sketches the most because they remind me of an architects plan.
Also, label the samples so we can crit easier!
Oh, and just a note. NJ is industrial, but not VERY. Remember we are "The garden State".....believe it or not...outside of the Newark area, we are mostly wooded and/or farms. Anyway, stick with the name...I like it. (even if it is based on a misnomer)
Variations
Nice work... and thanks for posting the original sketches. I agree with you that the middle logo on the left is the strongest. The rest of the fonts aren't appropriate to this concept in my opinion. Now it's time to play with different arrangements and options. I usually do about 10-20 of those after I narrow down a couple of designs I like. [Also play with different font combinations]
The extreme vertical nature of the "J" coming up gives a nice sense of growing or building up. The style has a heavy, solid feel to it and everything shows as a strong visual but I feel it overpowers the rest of the type with it resting in the lower right corner. Here's a quick idea of what it would look like with a slight position change. You still get the 'rising up' concept but it's a little more balanced. [Similar to the 3rd sketch down on the far left] I'd also try increasing the size of 'ersey Lofts' slightly.
One Last Hint: Don't link to an image larger than 450 pixels wide or it will get 'horizontally distorted'.
NRG
Nice work, I like it.....
I like this version the
I like this version the most. Most balanced. I miss however a concept from these logos. In the sketches you had like a mountain that gave a hint to what we are talking about. I liked that.
mountains
the concept of the mountains came from living in Vegas. Seeing as we live in a valley we have mountains all around us and i debated playing with that idea, not sure how i feel about it really :/