I would think that if people have visited the place and know what to expect you could take off most of the list.

I'd let their identity speak for itself because it's really swamped at the minute.

The only details I'd put on would be:
Name of the scheme.
Logo (with something to remind people that it's a café)
really simplified map or address / phone no.

Chris

Too many elements. I like the illustration in the middle, but you need to either get rid of or clean up the rest.