Landscape Mark
Creative_NRG (483 pencils) | Thu, 2007-07-19 08:02
I'm getting ready to present an identity concept to a small landscaping firm (Hummer Landscape) made up of two brothers. They do all aspects of landscape services and my intent was to show the strong unity of family in the company through the wordmark. I felt earth tones where most appropriate because of there business but I'm open to suggestions.
Is this on the right track or should I work on another sketch from the drawing tablet? There are a couple of areas I'm not convince work and would love to hear feedback on ideas for improvements. TIA!
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I like the colors...But I think every landscaper uses them...I did an ID for a landscaper who refused to step outside of earth tones. I think the font will stand out. Nice graphic image. I thought I read it as "hMMER" or "huTTTLER" at first, but I had to work for that. "Hummer" it is. Maybe a lower case "e" in hummer would make it easier to read as "m's" as opposed to "T's."
-Johnny
I think the earthtone colors you have chosen are good even if other landscapers used them. The majority of the "landscaper logos" that I have seen always use very bright greens and a tree which is so boring and un-original. I like your approach it is something different that has caught my eye.
The one thing I recommend is maybe seperating the "mm" slightly because it is quite difficult to read. I think your on the right track with this and simply needs some fine tuning.
I like the strange look of the typeface. I think leafs are a bit cliche for this subject. Colors are cool.
I didn't know your mom had a landscaping business.
Out with the jive...in with the love.