Landscaping Company Logos
monkey1979 (684 pencils) | Thu, 2010-01-14 20:55
Hi All,
I did a website for this guy about a year ago, he gave me a call this morning and is setting up a new groundwork & landscaping company.
It's a nice job, he wants the lot, b-cards, letterheads, t-shirts, hi-viz vests, hardhats, website, order forms, invoices, quotation sheets, vehicle signage, employee badges, and some adverts to put in trade magazines. It should add up a fair amount.
The new company will do major ground clearance (Like digging up hills, excavating for high rise developments), but will also do landscaping for business estates, large private properties and premium housing developments.
Green was his primary colour choice. He wanted the company to appear modern, with a logo that "wouldn't go out of fashion" too soon. "nothing too fancy", "keep it simple and clean". Nature / Order was also discussed when comparing the two sides if the business. He likes abstract "but not too abstract" He is open to text only ideas. We discussed solidity, floor plans, pampas grasses, diggers, and a lot more.
It's just the bloody name. He has made it quite clear that it's not changing.
GROUNDWORK AND LANDSCAPING SOLUTIONS
I can see his point, it is straight forward, but it's sooooooo long!
We have compromised on GLS
GLS is a horrible combination of letters.
Any critique wil be well received, I'm lacking inspiration.
This link is what I was planning to send to my client tomorrow:-
http://www.martinwillis.com/cb/gls_round_one.pdf
(includes b&w and thoughts on each)
Thanks
living on dreams and custard creams.
Commenting on this Image is closed.
Drop the blends for now. But I'm digging that top mark. The text is not working, but the letter combo makes a nice lawn maze. I think you should explore that idea further - maybe make it juuuuuuuust a little harder to find the letters. This could be almost totally boxed in as well - just one path leading into it with a frame around it. You'd have to figure out a way to make the weight of the letters and the "paths" between them work together. Don't know if they need to be the same size or what - but this one is worth more time imho. The others are boring the frack out of me.
BTW, there are no bad letter combos imho - you just haven't found the prime configuration yet. Maybe the longer name is necessary because the obvious name is already taken...?
http://landscapesolutionsflorida.com/index.php
If you have a look at the linked PDF I've given every logo in B&W versions, along with some thoughts.
Agreed, the top one is my favourite as well, your idea of boxing it in with one entrance is worth exploring, to be honest I was thinking blueprints of gardens, not the maze, but that really works...
oooo G.L.S. I have struggled!!!
living on dreams and custard creams.
Didn't even see the pdf until you mentioned it. Guess I better start reading these briefs.
Yeah - lawn maze - like The Shining. Go that route and it works for me. But you need to tighten up the lines on that thing - the letters are not accurate. Drawing type is a tricky proposition - you either go with the hand drawn look or as precise as any font you'd get from Linotype.
The bottom one is not as bad as I thought. Jack's comment made me take a second look.
Not much time, nor energy to write a long comment. Love the last one, seriously, wish it was mine.
http://jackmancer.com/
http://twitter.com/jackmancer
last one on the PDF, or last one on the image above? With hindsight I should have put them in the same order....
living on dreams and custard creams.
First one on the pdf ;D
http://jackmancer.com/
http://twitter.com/jackmancer
hello 79
loved #2 (with 3 lines text like #3) but you can try a synthesis with all three roughs you've made. (I'm a synthesis master) xD
I like so much the word "groundwork", and in my opinion it must be the obvious baseline.
my suggestion is same as Art's: make your #2 as base with all letters rounded. Make one entrance and one exit like Alice Wonderland garden. It really rocks with "solution" concept. Maybe you will need a auxiliary "gardening" around the logo to build this concept take effect. some perspective? I don't know. I think you don't need to sequence the letters.
you only need roughs and roughs. xD
don't know about type needs but I think you have all necessary skills.
yes I'm brazilian xD
the "aztec-y" first one is by far the most interesting. but i have to wonder why the bottom stroke is thinner than the rest?
the other two are pretty "phoned in"
Hey monkey, liking what you got here, only problem i have is an instant association with JLS the crappy x-factor group, your logo's are very close to theirs,
http://www.jlsofficial.com
I think you need to stay way clear of the chunky letters otherwise i think its gonna come back and bite you in the ass.
If you want any signage advice drop me an e-mail.
16 billion colours and you choose the one i cant create !??!
Sorry but none of them are complete, rather complicated. Still I will go with the #1 of image (not PDF) with some changes in line, spaces, under text. I will be back soon....
Thanks!
- 
- 
RANAMAJU
--------------------------------
OK,
As I liked the #1, here is some of my opinion on it.
[1] The last extension of 'L' is making it impossible to make the logo compact. Rather why don't you join the second hand of 'L' to last hand of 'S'. It will make it compact and a full box. Don't feel that it might silent the 'L' . Try it...
[2] Use sailor font to make the logo. It is itself the logo type.
[3] Now the Under-Text, Use a Script font for '&' (instead of AND). Make it bigger than other words and overlap in between GROUNDWORK & LANDSCAPING (it will look like a knot), don't forget to give it a lighter shade. Now put SOLUTIONS under them middle aligned and give it 2 line hand for support or spread it letters through out GROUNDWORK & LANDSCAPING.
I've tested its looking not so bad, if you want I can show you an image.
I also found @qwertyales 3D idea is also going great with it.
Thanks!
- 
- 
RANAMAJU
--------------------------------
I almost want to stick a birds-eye-view shrub or tree symbol next to the maze one to make it look like the plan for someone's garden.
Well that was a busy week.. with no internet. Stuck on a island because of the bloody snow blizzards..
I like the last one with th square, the type below it is very nice, it does say groundwork to me. Don't know about the gradient.
The 1st one with the pattern does look a bit cheap to me. and a very much '90s.. its 2010!
Thanks all so much for the, as always, excellent critique. I am digesting it all, and will be back with revised versions shortly.
My client likes already the bottom square version, but has expressed an interest in the 'maze' concept too. Both I will develop further.
I feel like an idiot sating it, but... you guys rock!
living on dreams and custard creams.
Client accepted the square logo with the 3 blades of grass, he didn't want to develop any further. I liked it, so am pretty happy, but I still think the maze idea was the best, it just needed a bit more work on the execution. Oh well, C'est la vie
living on dreams and custard creams.