Leaflet for invitation
mara06 (2548 pencils) | Wed, 2008-04-02 17:09
This is a small leaflet to be printed on bright white 80# coated stock. It folds in the middle and will be tucked into an invitation to a kick-off social event. I'm designing the invitation, too, but it has die cuts, folds, a floating photo panel and other things that will make it difficult to envision here, so I'll leave that part out.
This insert is intended to have a life after the event, so it needs to stand alone. Its small size is supposed to be part of its appeal -- small enough for wealthy dowagers to include in their social correspondence, for example. I've done similar invitations-with-inserts for this client before, and they seem to work well. I'm wondering what you all think of this one's typeface, color scheme, placement of various elements, and overall impact. The photo of the power towers refers to a current threat to the countryside; it carries a lot of emotional impact locally. The close-up of the apples refers to apple orchards and other productive farms that would be destroyed if the power line went through as proposed.
The targets for this piece are mostly, although not exclusively, very wealthy landowners with a vested interest in protecting the environment.
This is a work in progress, so your comments may well shape the final product! Thanks in advance.
Mara
Commenting on this Image is closed.
The attachments seem to be inverted, all black w/ funky teals and pinks. ... or is that just my computer?
EUUW! You're right! I wonder what happened. I fixed it. Thanks.
Mara
I don't like the picture withing picture with glow part. Hard to read the title. Maybe add more contrast between the background and the title.
Oh how I miss all that green (I'm a native Madisonian)!
I think what you have going on here is very effective and very appealing.
I do agree with Ivan on the title on the cover, the glow around the image stands out far more than the title itself, maybe just a thin white rule around the inset image would work and set the title in white instead of blue?
Also, on the inside, would it be possible to make the images you have a little bit larger and still keep the balance from left to right? Just a little whatif suggestions.
Best of luck!
However, I also agree with IVAN. The title is lost and hard to read. Bring it out a bit more. Not too thrilled about the picture in picture...this rarely works, and Im on the fence on this one. Perhaps you may want to use some white space on the front to compliment all the green. Looking good though.
Nice start.
For the outside spread:
I agree with above comments--bold up title on front cover; the glow doesn't bother me. Maybe enlarge and leave "THE CAMPAIGN...PIEDMONT" where it is and place "AN INVE....FUTURE" within the inset, beneath the young family of birds.
Back cover--great shot. Evokes peace, beauty and tranquility. I might try downsizing and not flushing the quoted text with the contact info below it.
Inside Spread:
Colours tie in well with front/back's palette.
The one line "increasing...to:" beneath the drop cap A looks awkward. Although it's a three-line drop, I'd still force that line over to the right.
I find "THE TIME IS NOW" lost in the photo; I'd move it up and above the photo, bold the text and hit with an altogether different colour (such as black) to bring attention and make it the call to action.
ttfn!
3dogmama
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
agreed on the title. it gets lost in the foliage. needs more contrast. i'd suggest white text and a little bigger, especially with a serif font over a textured background.
i'm not a big fan of setting large blocks of text centered. they're harder to read. everything else in the brochure is rag-right, so i'm not sure why the one interior panel has all of that centered text.
i would hang the drop cap "T" on the inside out into the margin so it's optically aligned. if you're doing this in indesign, there's a great trick to make this easy. create a two character dropcap, make the paragraph start with a space and T, then kern the space over until the top crossbar on the T is hanging into the left margin and the left side of the foot of the T is what's aligned to the margin. i use that all the time to make the drop caps play nice.
on a similar note, i'd consider hanging the punctuation on the quote on the back page. the open quote would look great hanging outside the left margin of the quote itself. again, if you're in indesign, it's easy to do with the story panel. just check the box and set the point size of the text and it will hang it automatically for you (one of my favorite indesign tricks when i first got the program, <3 hanging punctuation, it can make type look very elegant).
you've got some nice photography here and you've done a nice job of pulling colors out of the photos. but i wonder how it would look if your two photos on the inside spread were larger. particularly the apples shot. they're kind of small and get lost on the pages there, as opposed to the exterior photos. i'd love to see the apples be full-bleed on the inside panel and to see the power line image running off at least one of the side margins.
i'm wondering why "the time is now" is tied to the photo of the power lines. looking at the text, i don't see the direct relationship, but putting the text over the photo makes it look like the time is now to do something about power lines or the power company. i *think* that "the time is now" is another subheading, equivalent to "the campaign for virginia's piedmont," but i'm not sure.
Thanks for the great comments, everyone. I'm doing this one in Quark, gwells, so I can't use that InDesign trick (that's been a really nice feature of InDesign from its inception), but I know what you're talking about and can do it another way. The centered text on the inside right-reading panel is just the part dealing with the campaign's funding priorities (with rules between) -- the client is changing that text, though, so that part may disappear. Since it was a visual jolt, I'll do something different if they keep that section.
I had originally toyed with the idea of using a white (or pale build) rule around that photo-within-a-photo on the cover, and using the same for the text. Ya'll are right -- it fades out too much as is; it should be bolder. The font (Monticello) doesn't come in an actual bold (or I would have used it), so I might stroke it in Illustrator to give it more heft. I love the idea of putting the secondary line below, with the wild turkeys. Thanks, 3dogmama. I'll do that.
The client decided against using the photo of the power tower (making 3dogmama's other great idea about text placement moot). This thing might wind up looking quite a bit different in the end. Rest assured, it will include this terrific input! Thanks to all of you. I'm also a hands-on organic farmer, and at this time of year (planting season), running a full-time design business as I do year-'round becomes especially challenging. The brainpower offered by "the usual suspects" here at Creativebits is valuable to me :-)
Mara