I saw a Boise truck pass by while I was driving today. I thought I recognized the logo. I Googled for the Element skateboarding clothing company and viola'.
I don't know about you but I think somebody needs to apologize because they look way to much alike.
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which came first? the chicken or the egg?
Perhaps it's a coincidence.
They do look similar, but I'm guessing it's a coincidence, as MJ said. The logo's not that cool, that someone should feel the need to bite it.
hmm...did a google search for that company and it seems the logo won't be much of a problem anyway. they were recently bought by officemax ... check it out http://www.boiseoffice.com/
I think it CAN BE a coincidence. It happened to me several times. both for logos and even for whole campaign ideas. That's why it's so very important to read design and advertising history books, so that you don't look stupid presenting your great new idea, that has already been done in the 70's. :)
I got another logo which like kind of immitates. I'm going to blog this later on, but I just want to know what you Mac. users and fan boys/girls think.
Immitation or not?
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shame