an All Creative World site
andrei's picture
59 pencils

Levi's 501 Magazine Ad

hello everyone,
this is an ad for the Levi's 501 jeans, which are the first jean ever made, please give me your opinion.
size 8.5x11

the line says: "1 /34 yards of Denim, 213 yards of thread, 5 buttons, 6 rivets.
LEVI's 501 Original Since 1890"

from the Levi's history:
The denim for the riveted work pants came from the Amoskeag Mill in Manchester, New Hampshire, a company known for the quality of its fabrics. Within a very short time, all types of working men were buying the innovative new pants and spreading the word about their unrivaled durability. Around 1890, these pants were assigned the number 501, which they still bear today.
So, the next time you see someone wearing a pair of Levi's® 501® jeans, remember that these pants are a direct descendant of the original pair made in 1890. And it was two visionary immigrants, Levi Strauss and Jacob Davis, who turned denim, thread and a little metal into the most popular clothing product in the world - blue jeans.

Commenting on this Image is closed.

Rob Mientjes's picture
11 pencils

The typeface doesn't look too smoothly rendered. Also, maybe look for something squary-rounder, like DIN or Apex Sans. I think that suits the colours better, but that could be me.

RokoBlue's picture
41 pencils

The font it´s boring..., since de photo is just what it is..., maybe try to play with the text a little more..keeping minimal as it is...

functioncreep's picture
135 pencils

would it be wrong of me to sugest you list the list? as in a column of text. instead of a row.

the quicker the comprehension, the more will get the 'joke' ,

just my gut advice.

garyW's picture
140 pencils

about this ad, is Levi Co. your client? working for an agency? student work? portfolio piece?

andrei's picture
59 pencils

it is a school assignment,
see additional attachment with the "magazine" view

Mitch's picture
134 pencils

What is your intent on the direction of the copy. Someone mentioned a joke, and I hate to say this, but I don't get it.

I appreciate the ad in the newspaper has clout with the full bleeds and the pocket and all important red tag, but I'm sure I have seen a similar imagery from more than one denim company, used in the same direction quite a few years ago.

Levi are a company that is seriously been hammered by other firms, and I feel a direction like this would only do the brand harm and make them seem like they are regressing, not progressing.

Big up the rusty 784 Diesels!!!! ;)

Creativebits is a blog about Creativity, Graphic Design, Adobe, Apple and other related subjects.

Do you need a great new logo?

Pick a pre-made design from a collection of 50,000+ logos that will be customized to your business name for free.