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aroberts's picture
263 pencils

LincolnParkSalon Critique

LincolnParkSalon Critique

I'm doing a 3 part ad series for my design class in which we are only allowed to use one object for each ad (has to be the same object) and the entire ad is to be in black and white. In doing the ad, we also had to make a logo for whatever is being advertised. I chose the scissors as my object and a salon as the business. Here is the fictional salon, Lincoln Park Salon. I wanted something that was modern and classy, and really gave that high end sort-of look. The 'a' and 'o' are substituted for the scissors handles and the 'l' is substituted for the blade.

It would be great if the community would critique what I have! The only difference between the 2 logos posted is that the ones on the top has a slightly thicker font for the word "salon" then the one on the bottom. Thanks!

Creative_NRG's picture
484 pencils

I prefer the one on the top but see a couple of issues with the scissors.

1. they lean to the right and are not perfectly reflected. Try drawing half the scissors and 'reflecting' them.

2. With the handle 'open' the scissors would be 'open'... not closed.

I'm not a big fan of the scissors blade replacing the "l". (It looks like the Eiffel Tower) I'd recommend trying a version with the scissors between 'Lincoln Park' and open.

aroberts's picture
263 pencils

Thanks, I see your point on #1. I'm #2, I'm aware of the way scissor handles are positioned in relation to the blade. Going off on what Art said, I was tweaking the "reality" of the scissors for a unique design solution. Personally, I like the replacement of the 'l' for the blade, I think that it grounds the logo and brings your eye downward, But I'll definitely try the open blade solution and see what works better!

Art D. Rector's picture
941 pencils

Ahhh... school daze. Enjoy it. Make sure you party whenever you're not in class and make a total fool of yourself every time the opportunity presents itself. This is the one time in your life when nothing really matters except stretching the boundaries of hedonism. We fully expect you to blaze new trails in that regard since we are no longer able now that we are "grown-ups" and... egads... "responsible" people.

Back on point... Agree with NRG - the scissors are not open and they don't work very well for letterforms. That said, it's a good idea for the level you're at - I can see the creative wheels turning already. Take NRG's idea about the scissors in between the words - that would work. Don't worry about moving over the "salon" part - off center will still look good imho and maybe even add a little spice to this very symmetrical design.

Then you need to make the "a" in salon work too. Instead of having the little nub of the scissor exactly where it's supposed to be - try moving it over to where the tail would actually be on the letter "a" and shorten it a little. Might work like that. The reason being you can fool people when it comes to the scissors (I have no idea where that nub is actually located on a scissor) - but you can't fool people when it comes to what they are reading. I'm reading "solon" right now - not "salon".

Good effort though - you're on your way here.

aroberts's picture
263 pencils

I like your idea about creating a more visually recognizable 'a', I'll definitely work that idea! Thanks!

Creative_NRG's picture
484 pencils

Have you thought about taking this project in another direction?

One idea would be to use the open scissors as the truck of a tree and surround the top with leaves to play off the concept of "park". Put it in between Lincoln and Park and spend the rest of the day drinking beer.

WHOOPS, got carried away and forgot about the '1 object' rule. :(

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