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Julitus's picture
25 pencils

Logistics Company logo

Hi, I'm designing a logo for a logistics company, here I have 3 options. Any constructive comments?.

Long live the wasteful ... dead money!. Sabina

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Leaky Penny's picture
2616 pencils

What are the concepts?

First one doesn't seem related to the clients' field.

Second makes me feel like a just got molested.

Third one makes me think that maybe if I were to visit that clients' office one day, it's be a pretty hectic and disorganized place. Twisty and curvy arrows going in opposite directions tend to make me feel so.

Leaky Penny
Check out what I've been up to lately!
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I'm going to print it out and eat it.

-Unknown Artist

3dogmama's picture
1991 pencils

I think the bottom one has potential but drop the arrows...they're confusing.
Also, you need to work up the company name...it's being overpowered at the moment.

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

pmathews's picture
77 pencils

Kind of wish I knew more about what your concept is. I do like the form of the last logo but feel like it might be a little to hip for this company. it feels kind of like a graphitti arrow also I agree with leaky about the arrows going in different directions.

Overall it feels like you don't really have to much of a concept I think you need to take a step back and look at what of these convey and see if there communicating what you want them to.

Art D. Rector's picture
2772 pencils

1) Does the horse have anything to do with the company? Like maybe it's part of the old logo or something? That part of it might work with some tweaking.

2) You're just playing around.

3) I'm digging the mark. It's totally wrong and confusing like the others said, but it's kind of kooky cool for me. It will never work in a business environment as is (especially logistics) - but take your mama's advice on that one. You might be able to save it. Maybe try balls on the ends instead of arrows. That way you're leading from point to point instead of sending people in crazy directions with the arrows.

qwertyale's picture
1835 pencils

Logistic entreprises need a objective and strong brand.
not a pout-pourri of weak styles .

yes I'm brazilian xD

caoimghgin's picture
845 pencils

The winged horse represents a supernatural mastery over nature, transporting the user to places otherwise unreachable. That could work very well for a logistics company.

Fonts are a horror show.

If you go with the winged horse, I'd keep a mind to the curve of the front of wing matching (or being sympathetic) to the curve of the horses breast. Right now the negative space is unattractive. Also, bigger wing/small horse head...experiment with a very small line before the wing to show the back. I think if it's put in the right place it would show the figure ascending aggressively, majestic.

Without my sense of direction, I don't know where I'd be.

Leaky Penny's picture
2616 pencils

Ah, but the winged horse is soooo overplayed. I'd rather see a fresh take on this.

Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com

I'm going to print it out and eat it.

-Unknown Artist

monkey1979's picture
684 pencils

I posted a logo here for a company with the same initials a long time ago.

http://creativebits.org/landscaping_company_logos

The ones you have shown here are all too busy for my liking, strip them back and have a good look, then see how you can simplify further.

living on dreams and custard creams.

riskart1's picture
146 pencils

I like the horse at the top. nice icon. I do not think the typography works. I always have a problems when a logo has a tag line and it is in the same font as the logo itself.

What if you used the beautiful line work in the horse (thick and thin) and design your own "CLS" from that. OR use a more bold classic serif font?

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