Like the colours you chose and the graphic. No problem with the font except that Design & Eng., LLC will be bordering on illegible once logo is reduced.

If you want to toy more with the y, why not try treating it to the wavy lines depicted in the graphics of the logo, or for that matter the "Ws"?

ttfn!
3dogmama

Cool logo! Does the 'Design and Engineering' tagline have to be there? I'd remove it, or at least line up the icon with the 'Coastal Waterways' text, not all three lines.

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Powerpoint is not a design application

I personally don't like using serif fonts at all, but I realize it must be done occasionally. With that being said, I honestly would use a sans serif font for the Design & Engineering, LLC at the bottom, and stay with your font selection for the Coastal Waterways (serif font).

I think a nice contrast will not only keep the clarity in check when decreasing to a business card, for example, but it will look better compositionally overall.

Otherwise, I think the graphic is pertinent to the business and I like your color choices.

Just my two cents.

suzanne maestri-walters :: graphic designer :: www.onegirlcreative.com

i know what you mean - i felt the same way about serifs for a long time, but the quickest way to an engineers heart is through conservativism. if they weren't conservative our bridges would crash daily!

thanks for your helpful suggestions! i def will make some subtle changes based on these comments.

i think you need to do some kerning in there. particularly Wa and wa, at, ays, al.

i like the idea of switching to a sans serif for the tagline. you might consider leaving the serif ampersand, but i'd have to see it to know if it would work. i'd also consider doing the LLC in a smallcap, especially if your sans serif has a real smallcap font (not the faux smallcaps you can force a program to create). LLC really pops out and it's the least important part of the logo.

now that i've said that, the full name of the company must be coastal waterway design and engineering, llc, right? so design and engineering isn't a tagline, but part of the name of the company?

This is nice. I fall in line with the others here in questioning the need for tha tagline, but if your client insists on it, I'd use a complimentary sans serif font and eliminate the LLC. You might want to search for previous discussions we've had here on whether or not to include things like "Inc.," "LLC," "Ltd." et al. in a logo. Clients, especially if they're a start-up, seem to think there's some legal requirement, or protective benefit, to having their corporate status in as part of the logo, but that just isn't so. It only has to be part of the business name in their legal documents. In your case, I think it adds to your problem with the "Y" descender and just looks clunky.

I would nudge the mark up a little higher relative to the text if I were you, perhaps so the bottom edge of the outermost wave hangs from the (invisible) same line as the capital W. Or maybe you could enlarge the text portion of the logo overall to balance it better with the mark. You could, in any case, perhaps rotate the mark a little bit counterclockwise. There's just something about it that doesn't "sit right" to me.

I love the palette -- says water and industry. It'll work well in grayscale or even solid B/W too.

Mara