Logo Critique

I do however like the design.

I'm sorry, it just looks too much like an amateur design. The two different type treatments just don't do it for me. Especially with the all uppercase on Creative. Maybe it's the combination of the N and the U being superimposed over each other that's bothering me.

Since you specifically stated that you live in MN and you're a Nature & Urban design business, then do a little more with that. Maybe take out that obnoxious cyan and yellow and just use a nice sage or hunter green with a nice shade of blue that incorporates the earth. Maybe it's a cliché, but I definitely think it's worth a try.

Otherwise, I don't think it works. I'm sorry. Try again.

suzanne maestri-walters :: graphic designer :: www.onegirlcreative.com

Sorry, but that font is too much like what you would see on a toys for very young children.

The message is "nurban," sorry. Where are we supposed to see Nature in that "n" -- in the green blend where the two letters intersect? I would never make that connection without being told about the n=Nature thing, and searching for clues. My reaction after seeing the little green bit was "oh, good grief." Probably not the reaction you want from potential clients!

I'm also from Minnesota and there is nothing in this artwork that says anything about MN. This is a great state for combining the natural and urban environments and I get none of that from this artwork. In fact, there is nothing that indicates any kind of specific environment to me.

Also, consider using a different font. This one has a juvenile and amature feel. It also looks a lot like the Dunkin' Donuts font. I think they just rebraned their logo and you can see a professional use of this style logo on their site (www.dunkindonuts.com). To make a font like this seem more adult yet still, you can see they spent a lot of time on letter spacing and font size.

thanks for the comments. i have received similar responses on other sites. i think the drawing board is calling me.

You are trying to use things that are natural? Looks like computerized junk to me. And do me a favor, don't swear in your description. Not only does the design make you seem childish, but so does the language.

I find no creative signs here nor do I see beauty. I must also say that no clear space around the logo makes me feel like there is no sense of basic composition and it lessens the presence of the logo.

Try taking a riskier path in your aproach, create something that shows how creative you really are.

Perhaps if you could distill to the essence of what you plan to do in your company, not so much what you plan to call it. You seem hung up on playing word games, and that might be limiting you at this stage. What is it about the fusion of Minnesota's natural and urban environments that's going to drive your work? How will that manifest itself in your designs?