Logo for a design startup
insomniakzzz (9 points) | Sun, 2007-07-08 22:45Hi this is my new logo for my freelance company i would like to have some critique, logo are not really my specialty :P. The name come from my last name (hart) and the last name of my associate.
Thanks
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It doesn't seem that there really is a logo here. It reads just as an illustration. I would say go back to the drawing board. The style is nice, yet everything reads as being to fashionable and trendy. And why a deer? Does a deer really say something about your company, or is it just because it looks cool in that ironic indie-rock way? What do you want people to think or your company, and think simple.
CalvinRossCarl.com
no its because hart is another name for a deer (a young deer can also be call a hart) and beside the deer is the emblem of my family. But i also think its maybe look to much like an illustration. keep comment coming :P
I've grown up in a family that hunts deer each fall and the 'hart' reference completely flew over my head. I initially thought the name 'whitehart' was a reference to 'whitetail deer'. Unfortuantely, using an image in the way you've choosen immediately draws an association with 'deer hunting'.
It also seems backwards to put 'design' before 'whitehart'. 'Whitehart Design' has a more natural flow to me.
The type is poorly kerned in places, extremely delicate and lacks any real interest. I also find the odd left and right shift to the typography unnecessary and distracting because it throws everything out of balance. And what purpose does the 'grungy' line serve? [It looks like a motorcycle track]
The 'logo' of the buck has the feel of a design you'd find on a trendy t-shirt and has an element of blood splatter and killing deer. There isn't really anything creative about using a silhouette of a deer.
Overall the logo appears scattered visually and I feel the design needs to be refined and brought together in some way. You have quite a few elements all competing for attention which keep this from being a strong mark.
Try dropping the line separating the type and coming up with a more creative way of communicating 'deer'. [One possibility might be to illustrate deer antlers in the shape of a W. The middle antlers also reference the shape of deer tracks.]
Disclaimer: This is a 5 min rapid fire concept to help spark different ideas.
thanks for the comment i will maybe try this approach. As for the design whitehart i don't have the choice here in quebec business cannot have english name if you don't have a french name before and design is accepted as a frech word :P
being from Montreal, i remember registering several company names in Quebec, you can easily have an English name, just make sure it can be pronounced in French. it doesn't have to sound pretty, just nice enough for you to register the name.
with that said, if you're clients are going to be mainly francophones, then I'd highly suggest you use a name that seems a lot more French.
as for the current logo, it would only work nicely on the web, yet never look that nice when printed.
A rule of thumb I was taught in school is to take your design concept, then fax it to yourself. Then, take the fax, and fax it again! do that 3 times, and if it still looks good, then you're on to something.
Keep us posted
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Architectural Technician - Multimedia Designer
www.ArchMedia.us
The illustration is nice, but as others have said, trendy. Those little flowery flourish things are extremely popular right now. The blobs of what look to be BLOOD is seriously uncalled for. As a vegetarian, I can't help but associate this with deer hunting. Not good. Is that really what those blobs are supposed to be? Gross.
lol no its not supposed to be blood but ink its not red but a pantone metallic brown. I think i gonna change the color for a metallic blue so people will stop thinking its blood.
Changing the color won't stop people from seeing 'blood spatter'. You've juxaposed two images [Deer & ink spatter] together to form a rather unwelcome association of 'blood' and 'hunting'.
Associations are powerful in logo design and you have to be careful of the image you're presenting.
It's not the colour of the "blobs" that makes me think of blood, it's the shape. It looks splattered and dripping. I'm also vegetarian, and I think you're totally sending the wrong message.
When I see a silhouette of a deer I immediately think of something like "Sportsman's Warehouse" or some other hunting gear superstore. If you are insistent on keeping the silhouette, you're going to have to make it unique enough that your clients won't view it in this way. I think once again, Creative_NRG has the right idea.
Also, you mentioned this is for a freelance company, and that you don't specialize in identity design. What work are you specializing in? Who are you trying to appeal to? Did you design this logo, or did your associate? What does he/she think of it?
Finally, there are too many elements in this logo - I don't know what to focus on. Remember to keep things simple.
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Perfectly Lost Designs
Right, totally not the color that made me think blood. It's the shape!
I got the deer = hart thing right away, but I agree with the other negative reactions you already received. Not only did the stag and blood (or whatever) spatters say "hunting" to me, but the grunge line between design and whitehart looked to me at first like tire treads, further emphasizing the "good ol' boy" impression. I love the more stylized variation offered for your consideration by Creative_NRG, and hope you'll consider something more along those lines.
Mara
Thanks to all the comment! i'll go back to the drawing board and i'll post the result later :)