Logo for a water cleaning company
MartyWaWa (16 pencils) | Wed, 2006-11-01 10:21
Hi all - my first post.
Was asked to design a logo for a company cleaning poluted water with products that cleans in an ever lasting cycle (almost). It had to be conservative yet colourful. Hmmmm. So here's two versions of the final logo, only one is to be chosen though by the client. The small examples with the shadows will be used in low cost areas like on the web.
Any and all comments sorely needed.
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I don't mind the icon, but the type isn't connecting well with it. Try a new typeface, something with more hard edges and corners, to match the icon, and play with the placement of both elements.
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Yeah it could work, but I think the text should have more of a slab to it. Keep working at it though, the icon is nice.
Good start, but agreed, the helvetica or VAG rounded you've used isnt working at all. Also when thinking on the subject of the logo, i'd try and use green somehow. I like the mark, very precise and working well.
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Tnx for the comments, and yes, the type is off mark, though it actually works slightly (only slightly) better when not pushed up against a row of copies like in the example above.
I guess it happened during one of the early iterations, when the client fell madly in love with Arial Rounded MT Bold and the essence of the logo seperately. It's my fault that I a) didn't get him away from one of them or b) didn't make the effort of pulling the logo into line with the type.
The logo has formed a very MC Escher-like impossible shape. Is that on purpose? That caught me because it's not totally obvious at first. I like it, just wonder if it's totally appropriate or if making it more regular would be clearer.
good spot.. i hadn't noticed that at all till you said it.
it's quite confusing when you look up close.. i'm not sure how many people would spot that.
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The initial shape (a "normal" cut cylinder or band) didn't really represent the idea of the whirling and never ending cleaning effect the product has well enough. So I twisted it to enhance the "whirling" part - but also to give it a "oh, this company is more than I thought" kind of look.
Or maybe I got so tired of staring at the initial shape I just had to twist it a bit.
Do not use a shadow on the small logo on the arrows. Also my friend the shape for the arrow circle is impossible. It is not a circle. Some curning would help too.
Tnx for taking time out to comment, AquilaStudio. As I wrote all comments are sorely needed.
To answer you specifically: I know it's an impossible shape - that was somewhat the intention. And no, it's not a circle, at most it's a twisted cylinder shape. And why shouldn't there be a shadow on the small version of the logo - it's intended for the web only?
Maybe I should add some furry animals fighting with light sabres, I bet nobody has come up with that one before ;)
Could you maybe put the whole logo type in the shape, or possibly flow the type into the logo or just have the logo wrap around the type to intergrate it more. Like it, think its almost there though. Possibly could also reverse the colours too. Its late, but hope something i said makes sense and might help!
I like number four. I would alternate colors though. Good work!
I actually like the font choice. Why not use the two blue/green colors in the words water and systems. Might make it totally cohesive if you do that.
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