Here are some ideas I have been working on for a new logo for a wide product line. There will be letters added after this to separate products. The product line is to protect nitrogen in the soil. Please let me know what you think.
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1. Don't use effects like drop shadow in logos. Especially not two different types of dropshadow. Also remove the light gradient on the shield.
2. Work in black and white first, so you know if your logo can stand on it's own.
3. Separate the "N" shield from "Guardia" so that you will be able to distinguish the entire word. Currently you are going to lose the "a" because the stroke is not thick enough to be printed in small sizes.
4. By the way, what is the actual product name? I think I just barely got what you were trying to do. "Guardian." That wasn't clear. Not clever, sorry. If this is called "Guardian N" Then you should definitely write it out that way. If it's "Guardia N" then you're set - but for some reason I doubt it is.
5. Did you know all of the drafts you have here are slightly tilted? In case you didn't, you might want to tilt them to a straight line horizontally.
6. These are pretty standard and default fonts for most computers, and they look homemade because of it. Find a font that fits better.
Hope that helps.
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Perfectly Lost Designs
I think he used N coz of Nitrogen
KNOPPIX.net
FROM ZERO TO LINUX IN 5 MINUTES
I figured that out. Still not working for me.
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Perfectly Lost Designs
Yes. I've done A LOT of work for the crop boards--corn, wheat, soy....N is the symbol for Nitrogen.
I like how you've treated the N in Guardian, but feel the logo, in whole, isn't working. Lose the drop shadow, deepen the green to a more agricultural green (ie. Pantone 348 or 362), straighten out the visual plane, develop a better shield, and go with a stronger font to recap the guardian aspect of the product.
ttfn!
3dogmama
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
many of the reasons mentioned above, the shadows, the treatment of the N...
while i understand the point of N for nitrogen, using N in what is essentially the logomark makes no sense. you don't use the last letter of the company name for a logo mark.
the font choices seem particularly random. even considering the first one shows a lack of understanding of typography. what corporate logo would use a cousin of comic sans? a "felt tip" font is not appropriate at all.
what do you mean by letters added for separate products? so were seeing only 1/2 of the logo. give us some example words! guardia N -------- I dont get Nitrogen at all without you saying it. the sheild repeats the idea of "guard" maybe use the periodic chart box? but that still doesnt solve much of the problems listed above! post back some progress!