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Zilpher7's picture
45 pencils

Logo Imprint Creations

Zilpher7 (45 pencils) | Tue, 2008-07-15 17:19

I Have done this logo for a promotional printing company that works Eco friendly. There intial idea is to promote eco friendly printing, media etc.Could I ask for a suttle opinion.

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Riaan

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gwells's picture
1711 pencils
gwells | Tue, 2008-07-15 19:18

i think the detail in the hand print is too fine. it won't recreate very well when it gets smaller. plus i think it's best to make sure you have a 1-color and 2-color version. right now you're designing in 4c with gradients in it. but how would it reproduce if it was 1c or 2c?

creations looks very awkward there. the c is too tight up against the descender of the p. and it's kerned/letterspaced out a bit too much. with the condensed font, the letters are just too far apart. i would also worry about how the word creations would print if you reduced the logo down to 1/2" or 1" wide. need to print it out on a laser printer in every size from 1/2" or less up to fitting on the whole page and take a look at it. even tile it out to fit on a few pages and put it up on the wall. because it needs to work at every size from signage to fitting in a footer on a printing quote.

stephanie's picture
518 pencils
stephanie | Tue, 2008-07-15 20:58

It looks like a foot with an extra toe.

My advice yet once again: simplify. You have too much going on here. Try working in black and white, no gradients or gray scale. I agree with Gwells, this will not work at small sizes. You might want to start over.

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natobasso's picture
3953 pencils
natobasso | Tue, 2008-07-15 22:16

Too much going on. Simplify. Try to separate your logotype from your icon. They should be modular so they can be used both together and separately.

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Dirt and Rust

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