Logo improvement

Submitted by alexsantana on Mon, 2007-12-10 12:02.

Critique

Hello to all,

I'm a creative bits reader for some time, but have never submitted a file to the critique area.

I'm trying to improve the logo my company chose from my sketches. It was not my favorite but it can be improved a bit.

I would like to ask your contribution on the ways I can improve it. Please in this first stage, I would like to ask your focus on the "f" and "o" joint, which one you prefer. I prefer the first one, but I would like to hear other opinions.

Thanks in advance. :)

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Solid

Submitted by mokenke on Mon, 2007-12-10 16:03.

I think it is a successful logo in terms of presence and clarity. I prefer the first one for the joint part.

Nice one.

Number one

Submitted by natobasso on Mon, 2007-12-10 16:15.

I like no. 1.

The gaps, though, are inconsistent. Can you make all gaps the same width?

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Powerpoint is not a design application

Thx. Which of the gaps?

Submitted by alexsantana on Mon, 2007-12-10 16:32.

Thanks for your comments, which gaps? "D" relative to "O" or the space between "D" and "ifo" relative to the "O" gap?

All

Submitted by natobasso on Mon, 2007-12-10 16:50.

ALL gaps in the letters (the one in the D, etc.). Right now anywhere there's a break in a solid letterform, they aren't consistent with each other. The gaps in the 'D' and 'O' in particular.

The easiest fix would be to raise the bar in the D up to the height of the second bar on the 'F', if that makes sense.

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Powerpoint is not a design application

nice

Submitted by dsauna on Mon, 2007-12-10 17:14.

I really like the mark, very strong and solid, I like the first one much better, I agree with the gaps suggestion by natobasso.

One thing I would work on, is the i and f transition. It somehow looks different than the rest. (maybe it's just me)

Great work!!

The 'i'

Submitted by natobasso on Mon, 2007-12-10 17:20.

The 'i' does seem weak (too thin) in comparison to the other three letterforms. In font design you have to remember history: Consistency is king. Imagine you are going to letterset these bits of type on a press and you have to tool the steel by hand. :)

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Powerpoint is not a design application

I'm going with number 1 as

Submitted by melange on Mon, 2007-12-10 17:52.

I'm going with number 1 as well. I like it very much. Especially where the F & O connect - that little point just makes it very special in my opinion. I do think the gap in the d could be closed up a bit just to make it consistent.

It's nice to see good work :) Please please please keep posting stuff

life is great; without it, you'd be dead.

Ditto

Submitted by natobasso on Mon, 2007-12-10 18:04.

It's nice to see good work :) Please please please keep posting stuff

Ditto!

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Powerpoint is not a design application

Nice work!

Submitted by ShawnAllan on Mon, 2007-12-10 19:11.

Trim the flared point off of the arm (where 'f' and 'o' meet) of the 'f' in version 1 and its finished! The point is a bit sharp in relation to the rest of the logo. Just go straight up from the vertical center of the 'o' shape and trim the flared point off. It should meld the two letters together nicely.

Wish I knew how to post a quick jpeg to illustrate... It's simpler than it sounds.