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Pandava's picture
6 pencils

Logo originality for Indian company

Tried to make a simple logo for 1 Indian company.
Comments and critiques will be appreciated.
Thank you

p.s. Suggestion to open the image by right clicking on it and "View image"

Commenting on this Image will be automatically closed on December 31, 2012.

Art D. Rector's picture
3165 pencils

Interesting - a good start. But the mark is crashing into the name - needs some space between them (or make them interact better if that was your plan). Also - kerning. Terrible throughout. Look at all that space around the V and how close the "da" are to each other. Spend 20 minutes up close and personal and straighten that out.

Pandava's picture
6 pencils

Thanks... Now that you mentioned about letter spacing I clearly see the difference. I Didn't pay much attention to that because I didn't want to modify font.

wgzn's picture
2124 pencils

"I Didn't pay much attention to that because I didn't want to modify font."

how does crafting the kerning = modifying the font?

Pandava's picture
6 pencils

Shame on me i didn't understand what kerning means, now i do.

wgzn's picture
2124 pencils

i find it somewhat shocking that you can get this far with a logo, yet dont know what kerning is...

are you using illustrator? if so. place your cursor between the letters you want to kern, then hold down the option key and use the arrows keys to open or close the spacing.

ncdesigns's picture
191 pencils

Pandava isn't the only one...I didn't know what kerning was until I came here, either. I have a degree in graphic design, but my instructor for some reason didn't use all the "proper" language. I knew the concept, but not the word.

mara06's picture
2752 pencils

Just out of curiosity, what did he call it? What study references did you use in obtaining your degree? Did none of them cover this most basic aspect of graphic design?

Mara

mara06's picture
2752 pencils

Just out of curiosity, what did he call it? What study references did you use in obtaining your degree? Did none of them cover this most basic aspect of graphic design?

Mara

ncdesigns's picture
191 pencils

She just addressed the spacing between the letters of the font, and the fact that they have to be evenly spaced. She was always trying to get us to pay attention to places where there was too much space, and told us to imagine that there were beans filling the spaces between the letters...if you can fill the space with too many "beans" then the letters need to be nudged closer together. She just didn't call it "kerning".

YoungZM's picture
917 pencils

:s

mara06's picture
2752 pencils

Wow.

Mara

ncdesigns's picture
191 pencils

Yeah.

Art D. Rector's picture
3165 pencils

One of the folks I used to work with earned a Bachelor's degree in graphic design and told me most of his classes were art history. We basically had to teach him everything about graphics. But that's okay - if you like what you're doing - you'll learn.

ncdesigns's picture
191 pencils

I love graphic design, I just get frustrated a lot because I felt pretty confident about it while I was in school, but now I feel like I don't know anything at all. It's a process of teaching myself/reading posts on this board. I've learned more about design in the (year?) I've been on this forum than I did in the two years I was in school for it.

Art D. Rector's picture
3165 pencils

School is basically the theory part. You learn how things actually get done when you're out there in the world. My "education" came in 3 parts... school, my first job where I learned about media / marketing and my second job where I learned production. So stick with it and it will come.

YoungZM's picture
917 pencils

What does the company do? It looks south asian, sure- but what's it for?

Pandava's picture
6 pencils

I apologize that i didn't mention what the company does.
It is a Indian gift shop in Sweden.

mara06's picture
2752 pencils

I see that the dot on the bottom of the mark is intended to be the dot for the letter "I" but it does look squished. Your choice of font complements the mark very nicely. Do fix the kerning, though.

Many of the best fonts seldom need kerning because they are so well designed that most potential pairs will kern well "out of the box." When you start getting into "economical" and especially free fonts, the more you will find you need to make adjustments.

Mara

JasonPau's picture
26 pencils

Romance Fatal Serif!

It doesn't look bad, but I personally would be a little hesitant to use some of the more obvious stuff from dafont.com.

Speaking of trendy fonts, one of my design professors saw a sign for an acupuncturist while travelling in a rural part of the northwestern United States. What font was on the sign? You guessed it! Bleeding Cowboys! (I think that's the one time an appropriate font was not the right choice.)

qwertyale's picture
2048 pencils

It must be fine after the mods people suggested.

maybe some letters could be less taller... I feel them stretched.

yes I'm brazilian xD

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