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a logo for a pc respair and service company

Ruthy's picture

The brief was, something similar to the red cross badge. He is not sure what to have written around the circumference. So I improvised. However this does not say PC repairs and services to me. I haven't shown him my work but I know that he is cool with me having the logo critiqued. Any suggestions from you guys would be brilliant as I know that you all have way more experience and knowledge than I do.

a logo for a pc respair and service company
feliz's picture

layout? logotype?

Why isn't the cross-sign centered? And did you hand-draw it? Its lines aren't parallel at all.

I don't like the text but you already said that it's yet to be worked on. Anyway, it hurts my neck to read it, so please don't make me read it twice only so it fits around. Or, better, don't make it go around the circle...

You're right, it doesn't say anything about pc repairs or service yet.
I assume not all customers are familiar with the name "PCGP" yet, so it should be explained for them. Otherwise the buzzwords fast, safe, efficient don't mean anything.

In your logo, the only thing that transports meaning is the text and the red cross.
When they said they want the red-cross badge, they obviously wanted to convey the idea of "help". You should try to combine this with the idea of "computer" so it becomes something unique, not just the red-cross's red cross in a blue circle. You did just that and then, to link it with the company, put their name inside. But the logo should work on its own and transport its meaning when seperated from the logotype.

Ruthy's picture

Hi Feliz. Thank you. I

Hi Feliz. Thank you. I didn't hand draw it, but I did trace it from a red cross badge. It's probably the angle the photo was taken at that makes the lines off. I did a modification, using a cd. But it just seems so cliched. In the mod I just created rectangles in illustrator. So they have parallel lines, but there is some sort of optical illusion created that makes them look askew.

"The more you tighten your grip, the more star systems will slip through your fingers." Princess Leia

Leaky Penny's picture

You might want to

Hold shift as you're clicking from point to point to make sure the lines are straight.

Leaky Penny
www.leakypenny.com

“If you do what you love to do, then you won’t do it in an average way.”
~ Angela Bassett

Ruthy's picture

Big Thanks LP! "The more you

Big Thanks LP!

"The more you tighten your grip, the more star systems will slip through your fingers." Princess Leia

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