Logo proposals - please critique v.2

Still waiting on the concept...

You know, people could throw shit on an artboard all day and call it a logo but without an idea, or a concept it's just random stuff you lucked out on and called a logo.

+1

We have no idea what we are looking at. It's one thing to be able to bust out good logos but if you can't talk about them and can't explain what is what, then you're never going to get any feedback.

For all of you that don't follow:
This is the descriptive memory that accompanies the proposals. I passed the text through Google's translator, (the original text was in portuguese), so...

Pluris 2010
4th CONGRESS
for Urban Planning, Regional, Integrated, Sustainable

No. 1

FORM
This proposal aims to convey a positive and progressive on the subject, through a notion of evolution as given by the arrow superimposed on the letter "s".
This is a logo that is almost exclusively use of typography very organic with following a character to others, making it cohesive.

COLOR
The colors used for the proposal are lime green and dark gray.
The lime green color is a vibrant, energizing and modernity.
The dark gray, a neutral color, refers to the sobriety and seriousness.
The two opposing colors create harmony.

FONT
The font used refers to a contemporary organic.
Although it is not dense, is a printer that calls attention to the difference and uniqueness, without losing the stamp of seriousness.

No. 2

FORM
This proposal assumes an attitude of coherence and cohesion.
The union of the characters form an almost unique element and very strong, conveying the idea of organization and separation of elements at the same time work in harmony together.
The form of the apostrophe is in line with the form at the top of the letter "i" and the perfect union of these two ways to spot more compact logo strengthens the cohesion of the figure.

COLOR
The colors used in the proposal are lime green, grays and black and turquoise.
The lime green color is a vibrant, energizing and modernity.
The gray and black, neutral colors, refer to the sobriety and seriousness.
The turquoise is a color that conveys tranquility, freshness.
This color scheme makes the shape of the logo in a figure lighter and smooth, yet without losing the strength that characterizes it.

FONT
The font used in a very thick body, conveys strength and acceptance.

No. 3

FORM
This proposal takes a cartácter organic, crossed lines of force on a circular shape (world).
This symbol conveys a notion of organization without stiffness, in harmony in combining the elements.

COLOR
The colors used in the proposal are lime green and dark gray.
The lime green color is a vibrant, energizing and modernity.
The dark gray, a neutral color, refers to the sobriety and seriousness.
The two opposing colors create harmony.

FONT
The font used refers to a contemporary organic.
Although it is not dense, is a printer that calls attention to the difference and uniqueness, without losing the seal of seriousness, combining perfectly with the symbol without conflicting with this, without erasing it.

Wow, fantastic! People should take note. Good on you for describing the why and what of everything. that being said

#2 and #3 fail.

#2 is way too cluttered for there to be any harmony. if there's a clever use of negative space, it could probably work. Example:

http://a1.twimg.com/profile_images/111137626/1234Logowht_bigger.jpg

#3 What is that big distracting organic shape? What does it represent? You say organization, but how so? Combining of what elements?

you're on your way to a smart logo here, you just need to work at it.

No. 3 exists because the client sketched a globe with lines, like Panam's, a real disgusting thing and very seen image af a web like world. This was me going along but adding a different feel to it. Meaning the organization that nature does, fluid and organic (the wavy forms fit perfectly on each other.

The 2nd one is that bulky on purpose.

One thing to remember: this is a congress meant fot engineers and architects.

Number 3 looks like a Sony Ericsson ripoff
Number 1 and 2 might be a good attempts... apart from being ugly.

Why is it 'Web wide world' and not 'World Wide Web'?
Shouldn't you be doing more with the WEB as a logo?

You only discribed the 'why' in fonts and colors but not WHAT its for. Is that somewhere else? #3 does look like sony, only with a bassballcap on..#1 and 2 are nice if they work.. but again, they don't.

I am going to assume you mean "Web-Wide World" (a clever twist on "Worldwide Web"). Please note the need for a hyphen.

The numeral 7 often has a cross through it to differentiate it from the numeral 1, but to my eye, your 1s here look like 7s, so I'm seeing the year 2070. I assume that is not what you mean.

You should not have tag lines (or "strap lines," as some people in Europe say) in your logo. If you insist on including them, be sure they will be legible when reduced proportionally with the rest of the logo for letterheads, business cards, and so on.

In your #1, the "S" turned into an arrow is not smoothly curved; you should adjust that. I question the concept behind the arrow. What it is "aiming" at?

#2 reminds me of a child's art project involving various colors of tissue paper soaked in watered-down Elmer's glue and layered over each other on white paper to achieve interesting hues and textures. As logotype, it is illegible and conveys no sense at all of "web." Maybe you could use the tissue-art approach to create a stylized "web" mark made up of overlapping, differently colored triangular shapes, with the first third of "PLURIS 2010" partly layered over the right third of the mark and extending out, in solid black.

#3 is bizarre, sorry. That green blob is -- I don't know what to call it. Psychotic? Cartoon cat vomit? If I were your client, and remembered what I had sketched for you, I might be insulted.

Think about my suggestion above. You might have something in that.

I do work for engineers and render elevations and floor plans. They would go ape shit over #2. I like it. The only thing I'd try is tucking the "i" behind the letters "R" and "S"...don't like how they're laying there.

I would consider dropping or reworking the smaller text if reducing the logo though.

#1

Lose the strapline, sort out the dodgy 'S' and you have a nice logotype.

I'll say what everyone seems to be thinking - this looks like round 2 out of 3 or possibly 4. The first two might turn into something. Three is the train wreck you throw in give them 3 choices.