Logo Rework
Tadams (61 pencils) | Fri, 2007-12-28 19:36
This is a logo I reworked for a client a couple of years back. Hook n Shoot is a MMA professional fighting league. The top version is their original plain jane version and the bottom is the reworked version I provided for them.
The logo has already been used and seen on many tv commercials, dvd's and other material.
Just looking for critiques even though it is a finished project as I'm always looking to improve and to hear other professional's thoughts.
You might need to click to view the original to see the detail on the revamped version.
Commenting on this Image is closed.
On one hand I'm very impressed because the 'after' looks hand done. On the other hand, why didn't you finish the job digitally and really clean it up?
Otherwise, cool stuff.
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Powerpoint is not a design application
My latest web design work
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Dirt and Rust
I'm not sure I understand what you're saying, could you clarify? The after was done digitally in vector format, I simply used a lot of reference material and textures for the brushed metal look. Are you saying you thought I hand drew/painted that?
Yes. The image looks rough and hand done. Maybe it's just because it's reduced in size and the edges are a little jaggy on my screen? That's not necessarily a bad thing in and of itself.
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Powerpoint is not a design application
My latest web design work
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Dirt and Rust
I think you went too far with the textures. The chrome effect on the words "Hook" and "Shoot" would be more effective without the diagonal grain noise. Not sure about the K&S, if that should have been untextured, because then, it might look odd not to have the chrome effect on that part also, which would probably have been too much of a good thing. Ah, but the circle behind H&S would be more effective as it originally was, I think, in black, rather than whatever that palette-knifey texture is.
I realize, though, that you might have wanted the logo to look dirty (thinking of "keep it dirty," and all that), in which case I guess you succeeded! :-)
Do you think you would have come up with something very different from this logo if they'd let you start from scratch? Got anything gathering dust on your hard drive that you didn't get to show them? I'd be interested in seeing how you would have gone with this if you'd had the freedom.
Mara
Thanks for the feedback Mara.
I do disagree about losing the diagonal grain noise as you call it which in fact is actually real metal texture. The logo was suppose to look more realistic in a sense rather then digitially created persay. If you look at many of the large professionally MMA leagues out there, UFC for instance, you will find they all typically use a more realistic metal approach in their design.
Looking back at the design now there are a couple of things I would change, but losing the metal texture/grain would not be one of them. For one I would definitely lessen the highlight on the upper part of the text, and tweak a few points on the H & S in the center so they don't fall so close to the edge of the circle.
Unfortunately it was never proposed to do a new logo from scratch so I do not have anything else lying around. The logo had already been established for many years in the industry and it could not change 100% as it already was well known and had it's following. I merely gave them an "upgrade" for their new commercials, DVD's, and product lines.
Gotcha. So it's a sort of brushed chrome effect. Hard to tell in low rez. It just looked like noise to me, but I absolutely get it now. I also see your point about the H&S bits. But hey, how often do we ever NOT wish we could tweak just one more thing?
Mara
Mara out of curiosity did you click view original? It's still not high-res but it offers a better view of the brushed metal look (at least to me because I've seen the high-res version) :)
Still jaggy but I can see the metallic effect much better.
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Powerpoint is not a design application
My latest web design work
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Dirt and Rust
Yes, I did see the original.
Mara
It's a nice rework considering what you were given to work with. (Ooh, how it would have been nice to do something different with the "H n S"!). In looking at it, the texturing effect and chrome frame/stroke on the H n S is somehow not helping matters any. Can't put my finger on what's bugging me about it, though. I think maybe a flatter finish might have worked better instead of the texture overlayed on it. If anything, you could have done a bright cherry red chrome effect on it.
I would probably have also played more with the scale of the circle behind the H n S in relation to everything else. Seems too big somehow or the stuff around it isn't big enough.
Those are all little nit-picky things, though. I understand this is out in full force now, so there's no changing it. I think you show good skill with creating 3D metallic effects, however.
I actually agree with KellyR the most on this one. The words "Hook" and "Shoot" are nicely done considering the type of work it's for, but the entire middle section seems a little overlooked.
The "H" and "S" are very large and awkward for how thin the lettering actually is - not appropriately filling the circle (all of this, of course, is in my opinion). The way it is, it feels like there is too much air in the lettering - not a tightly knit placement. It seems like you could have treated the "H" and "S" so that it would remain in the same style, but have an updated look, similarly to the text on each side. The font or illustrated letter "n" in the middle seems like an after thought - as it doesn't really match either of the other two styles.
Also, the circle seems very large, when it doesn't have any real purpose other than to be a medallion holding the "H n' S".
Overall it's quite a nice redesign, however; I think it could have been pushed just a little farther and still kept the same feel and identity. :)
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Perfectly Lost Designs
I definitely think it's a ton better. But, there's something missing in the middle for me. Not sure what it is. There's just something off about it. Maybe the large hole in the "s"? Not sure.. blah!