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sondos's picture
32 pencils

MARF

sondos (32 pencils) | Sat, 2006-09-23 10:07

Hi everyone..
Logo for a company named Marf which is for advertising & marketing... (In Kuwait)

really need ur ideas and suggestions im totally stuck!

THANX

Commenting on this Image is closed.

chrisg75's picture
87 pencils
chrisg75 | Sun, 2006-09-24 21:34

Hi there,

Where's the concept? I think you need to look at what you're trying to get across. Is the company MARF or M-arf or something else? There seems to be a different emphasis on each idea.

I think you need to take a step back and start a fresh. I don't think the finished idea is here. Try thinking of words which describe the company and go from there rather than just staring at the name and trying to fit a design around it.

Look at logopond.com for some inspiration.

Good luck. The big idea will come.

Chris

dpc's picture
359 pencils
dpc | Wed, 2006-09-27 11:06

I think a concept would help. And if their name wasn't MARF.

http://www.davidpcrawford.com - http://www.vomit76.com

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Graphic, Web and Logo Designer from Pittsburgh, PA http://www.davidpcrawford.com

Ivan's picture
Ivan | Tue, 2006-10-03 14:25

None of them work. There is no idea in them. You need an idea especially for an ad company.

baldo's picture
21 pencils
baldo | Sun, 2006-10-22 22:32

what should be the idea in a company logo?
"coca cola", "bmw", "adidas", "nike"... where is the idea?

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www.sanbaldo.com

Ivan's picture
Ivan | Mon, 2006-10-23 06:58

Coca-Cola: classic dynamic handwriting to reflect old recipe and joy of life
BMW: The propeller of their original product aeroplanes
Adidas: A mountain that you can climb
Nike: Dynamic tick mark, get your workout done

Old logos like Coca-Cola and BMW don't usually have concepts, they are a legacy of old trademarks.

Nowadays logos have concepts which gives them deeper meaning and makes them more memorable. Like Fedex (arrow saying we will forward your stuff), Google (colors saying we have a big variety of search results/products), Apple (dare to bite into the apple of knowledge, like Eve).

That being said. There are no rules in branding. You can break any rule anybody tells you. If there is no idea in the logo, you can style it well, so it depicts a certain era or phylosophy, etc. Like the IBM logo with the stripes saying we are company of new age technology. Well chosen typography alone can work well.

So, I guess, the advice is don't follow advice. :)

baldo's picture
21 pencils
baldo | Mon, 2006-10-23 08:00

great answer, thanks!

I don't really think that every logo should have a concept. And even if there is concept, many times is not so clear (example: Adidas, A mountain that you can climb).

If your advice is "don't follow advice", I should not follow your advice. And so I should follow the advice.. aaaaaaaaaaaaaaaaaaargh

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www.sanbaldo.com

stapel's picture
40 pencils
stapel | Thu, 2006-10-12 11:46

An Idea would help.

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Josef Stapel

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