Marketing and design for real results.
goodbye (13 pencils) | Thu, 2007-12-06 22:35Good design is important for results in the business world. But if the entire strategy for the effort in not in compliance with a strategy for growth(stages) ---then the great design will accomplish some, but in the end very little. I know a lot of times as a designer you are ask to accomplish a very small aspect of the entire organization. But over the years I have come to realize that even though I may have developed an excellent deign for the logo or brochure or website or AD--If the concept of the company was wrong or the competition was too fierce it accomplished very little.
What we need to be aware of is this: Many times the people who are giving us a job to do---haven't figured out the breadth of the task that actually needs to be done to get significant results. Sometimes they put more on a designer than is fair realistically.
Significant results occurs when everything in the market and the company line -up. So its important to develop excellent communication in design--but real success in business has very deep strategic tap roots. The entirety of the process is 360 degrees.
MarketingPro
Strategy/Branding/Advertising/Marketing
Commenting on this Forum topic is closed.
Great marketing spam. We designers here REALLY needed this. Not.
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Powerpoint is not a design application
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Dirt and Rust
I did not expect YOU to get this.
MarketingPro
Strategy/Branding/Advertising/Marketing
I did not expect YOU to get this. You probably haven't been doing this for very long.
MarketingPro
Strategy/Branding/Advertising/Marketing
First of all, you don't know who I am. Second of all, I've been doing this probably longer than you've been alive (are you older than 12?)
To be honest I misread your post initially and for that I apologize. There's been a lot of Spam here lately and I thought this was more of it. My mistake.
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Powerpoint is not a design application
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Dirt and Rust
There are 'big picture people and there are small picture people'---you seem like the later.
By the way, It took me a long time to figure out that design implementation works best with a 360 degree strategy. I started as a illustrator, got into graphics, then art direction---but for the last 15 years plus--Have been in strategical marketing. Recently left a company that became a 1.5 Billion dollar firm; I helped with their branding, worked directly with the president and founder(one of my basketball buddies) etc. And I'm a photoshop pro.
If you can use some of this information--fine--if you already know it all---how cool!
And you guessed it right I am 12---one year younger than my 13 year old daughter.
MarketingPro
Strategy/Branding/Advertising/Marketing
And how did you come to this conclusion? Don't answer that because I could care less.
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Powerpoint is not a design application
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Dirt and Rust
If you did not care---you would not respond............
You can always benefit from someone who has made more mistakes than you---and recovered.
Jim
MarketingPro
Strategy/Branding/Advertising/Marketing
You ARE 12 years old! Oh, by the way, since you don't understand english too good, what I was saying was I didn't care what you thought. Got it? Good.
I was trying to apologize earlier but apparently you didn't understand that either.
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Powerpoint is not a design application
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Dirt and Rust
This original post was written by a guy OBVIOUSLY schooled in throwing around "Buzzwords"
e.g "not in compliance with a strategy for growth(stages)"
and "ask to accomplish a very small aspect of the entire organization."
and "deep strategic tap roots. The entirety of the process is 360 degrees."
At first I thought it was spam myself and deigned not to respond but I have to say this:
There seems to be a disconnect between your post trying to empower Natobasso and ourselves through solutions of paradigm shifts in reverse fulfillments of design & marketing and through constantly shifting value systems your message does not seem to pop.
In other words my friend though your ideas are valid your delivery seems flawed. :)
"Try not, Do! or do not, there is no try."
-Yoda
Stay a designer---grow. There is a difference between 'buzzwords' and actual strategy. Strategic thinking ---is what gets results--not just design. Microsfts logo is not really very good, but their marketing strategy produces about 12 B per years in profit on about 49 B of revenues. Which is more important their logo graphics or their strategy? Hmmmmm
MarketingPro
Strategy/Branding/Advertising/Marketing
p.s. if you don't understand that's ok.......
MarketingPro
Strategy/Branding/Advertising/Marketing
You used Microsoft. Marketing had NOTHING to do with their success. Certainly NOT their logo. Gates sold the IDEA that all Hardware should run it, the PC manufacturers had to market their OWN machines and that's what led to Microsoft's success.
Why do people in Marketing ALWAYS figure that the logo=sales? Your brand is a symbol for what you stand for. Its always: "If I have a bigger logo people will respect and buy my brand." I'm not saying your advocating BIGGER logos in your post, BUT seems that what your trying to say is the starting point for that argument.
If you are going to use brands why didn't u use Apple?
Good design markets itself. iPod. iPhone. OS X.
"Try not, Do! or do not, there is no try."
-Yoda
Marketing has nothing to do with their success(?)... Oh ok.
We could pick Toyota, General electric or a number of companies, can you tell me that either of these have incredible logos..No! but their strategy is excellent. Come on---check out Toyotas logo---pretty vanilla. My point is....it takes more than an excellent design to create significant results. If you analyze all the major players they all use a 360 degree strategy. Not just a design or two.
Does Exxon have a great logo design---No but they are the 2nd largest global corporation. Grow in your process thinking...
MarketingPro
Strategy/Branding/Advertising/Marketing
That sounds like a meaningless buzz word to me.
"Try not, Do! or do not, there is no try."
-Yoda
MarketingPro, you seem to have a ton of buzzwords (and poor english) but what exactly have you DONE lately?
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Powerpoint is not a design application
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Dirt and Rust
Well since you ask...It's a comprehensive approach to developing solid business growth. Let's say its 8 stages(and this is best drawn out on a board) and you put 8 circles around a center-point. Lets say
one stage is marketing research(of the market itself) how big is it? who is the target audience? etc.
Stage two is choosing a real competitive advantage(price-quality/timing-know-how/barriers to entry/deep pockets)
Stage three
stage four and so on and so on
it's complicated ---but so is strategic marketing --that's why there are not very many people who are good at it...
Goodbye.
MarketingPro
Strategy/Branding/Advertising/Marketing
Wow. Your'e and Account Manager wanting to be a designer! That's great! But why 'Goodbye' you make a weird comment then get frustrated when people don't understand what you've said (still really don't) and then leave.
That's not effective communication in my books and that's PART of marketing and design! The ability to sell an idea, service or product. By using buzzwords you're just inflating your position artificially. Do you know ANYTHING about design? OR marketing for that manner?
"Try not, Do! or do not, there is no try."
-Yoda
"That's not effective communication in my books and that's PART of marketing"
Glad someone else caught that.
When I read the initial post, there was a little bit of, "Duh!", and a whole lot of, "Huh?". Two reactions I pray I don't get from any of my work.
Ever see Last Action Hero?
"you've gone and done a 360 on me."
"No you idiot, if I did a 360 I would be back where I started!"
"What?"
"I've done a 180º!"
Shoots gangster
Well you get the idea. 360º means to me, turning around and coming back to the start. Is that what you mean? or do you mean 180º where you reverse your course in another direction?
"
"Try not, Do! or do not, there is no try."
-Yoda
No. What have you DONE lately? Not what's your pie in the sky philosophy.
Are you from earth?!
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Powerpoint is not a design application
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Dirt and Rust