Personally I like it a great deal and don't have any immediate recommendations. I love the simplicity of the logo design, and the swooshes across the card tie nicely into the mark. I guess the only nitpicky thing I can say is I'm not a huge fan of the grey, although that is just personal taste.

I've done some work for Marriott Vacation Club in the past and remember their colors being Red, Blue, and yellow. I'm assuming this Evolution club uses Red and Grey?

Can you make the logo bigger? Ha ha. Totally kidding.

The only thing I would say is it's not immediately obvious what this card is 'good' for exactly. Is it an exclusive VIP card? What do you get from the club? Discounts on meals and drinks? Maybe a quick tagline would do the trick here? Not sure...

Otherwise the design is tight, just like Tadams said.

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Powerpoint is not a design application
My latest web design work

I think it looks great as-is. Why change it? Maybe to spice it up for next year, but for now, I think it's working.

I love the simplicity, and yet I love how you've incorporated Marriott's amenities into the design. Very clever. A lot of companies like this seem to only focus on the design aspect, and not necessarily their benefits.

Nice choice.

suzanne maestri-walters :: graphic designer :: www.onegirlcreative.com

Love the balance. I've seen the Marriott stuff in your portfolio before. It's a nice campaign, well-done.

Mara

Only thing I would have done was move the photo of the people up a smidge more so the guy's mouth isn't so close to the edge of the graphic curve.

Nat - most of these types of cards come with documentation that explains in detail what their significance is. Take Macy's credit cards, for example. They stage them in different color schemes: red, gold, silver and black. They don't write any explanation on the card as to WHY they're that color. (The color variances are based on what the spending levels are of the customer). The significance of the colors are provided in the materials that come with the card when the user receives it, and is also available in pamphlets at their checkout counters. (Just to name an example).

In fact, when I think of it, many cards out there operate this way - they come with a fancy special design, but there's rarely any text or print on it to describe WHY the special design aside from perhaps the word "Platinum", as an example, or in this case, "Evolution". -Typically, that info is provided with the documentation that accompanies the card.

I wonder, too, if card companies prefer to do this on purpose to get people to ASK what the significance is. Someone standing in line behind a person at the Macy's counter sees the person pull out a black card and then they look at their gold card and feel compelled to ask the sales clerk "hey, why's their card black?" Perfect opportunity for a sales pitch ("Oh, it's because they spend XXX annually - they get special discounts, etc. because they have the black card.")

In fact, when I think of it, many cards out there operate this way - they come with a fancy special design, but there's rarely any text or print on it to describe WHY the special design aside from perhaps the word "Platinum", as an example, or in this case, "Evolution". -Typically, that info is provided with the documentation that accompanies the card.

I'd agree with you except for the huge Mastercard and Visa logos I have on every one of my debit and credit cards. :)

If these cards (your Macy's example) are properly marketed and branded then they won't need to say what they do. So I agree with you there.

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Powerpoint is not a design application
My latest web design work

But the Marriot name is present on this card, as well. :) (although it doesn't appear to be their usual "M" logo on the card?)

I was just addressing your question as to what the card was "good" for, as all that was present was the logo, the "Evolution" name and then a fancy-schmancy design.

The Marriott I work with is the JW Marriott. Same as the Marriott you are thinking of but it has a different logo. See http://www.jwlasvegasresort.com/

The Evolution Club is something that they promote for special events, discounts and benefits, so when people already know all this, they become members and then they get the card. So the card doesn't need a description. This club is not independent from the hotel but it does enjoy some sort of autonomy.

really its great...