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ranamaju's picture
236 pencils

Micromax Mobile Logo redesign

Hi Guys,

Found a logo redesign contest in our local institute and jumped for it. This is a popular Mobile brand in our country, named MicroMax Mobile, with tagline - nothing like anything (!!!?!)

So I took the literal meaning of the tagline (which means incomparable) and tried to give it a feel of Audacious (which they also wanted)

For variation and option please check Attachment.

So now I want you to give your opinion on it. Please vote for my entry here.

Thanks!

Thanks!
RANAMAJU
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Commenting on this Image will be automatically closed on April 7, 2012.

Jon Askill's picture
362 pencils

I generally like it, but...

I'd firstly like it to be at least posted here on a white background, as I can't get rid of what's already a metallic taste in my mouth caused by the logo itself.

Secondly, I feel uneasy by not only the overwhelming amount of metal, but the fact that they are apparently blades? I'm not sure that these marry well with a telecommunications company. I don't think that the sharpness sits well for the target market, or any market for that matter besides maybe a dominatrix's dungeon or superhero gone bad. :/. Overall I don't think it looks 'user friendly'. This is all just my own highly critical opinion whoever, and i'm interested to see how other people will interpret it.

In fact, the only thing that I feel is relevant is the actual 'micromax' font choice.

I would have said also that the traditionalists who post here will mention the gradients and advise posting the design in one spot color, but i noticed that your attachment shows the single color versions. These versions show the versatility of the mark, but reiterate my dislike of the sharpness. The main mark needs to take a chill pill and not threaten it's customers :) Just my honest opinion. And the best of luck to you as it's well executed, just in the wrong way imo. :)

>> Cookie cut the chaos >>

ranamaju's picture
236 pencils

Very useful, but I can't make any changes or post new entry now as the contest is closed. Actually my target audience was Young generation as the brand is too popular to them for its huge features in cheap price. But I really respect what you suggested and sorry for my bad English.

Thanks!
RANAMAJU
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Jon Askill's picture
362 pencils

No problem for giving you my opinion, and I never noticed your 'bad English' :)

Keep on with it dude, I can tell you've got talent.

>> Cookie cut the chaos >>

ranamaju's picture
236 pencils

:)

Thanks!
RANAMAJU
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Jon Askill's picture
362 pencils

That said though, looking at the other entries, you are in with a good chance. I was just being brutally honest with my last posted comment, which is what people here give. ;)

>> Cookie cut the chaos >>

mara06's picture
2548 pencils

I screamed and ran away.

Mara

ranamaju's picture
236 pencils

Sorry @mara but my intention was never to frighten you like that :)

Thanks!
RANAMAJU
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eMindz's picture
45 pencils

I don't think that customers will be afraid of blades or razors when I recall MotoRazr. However, I strongly feel something wrong with 'blades' of letter M - the rounded ones.
Merging M and X is a nice job you have done. But I don't know what micromax need to see in their logo so can't say much.

ranamaju's picture
236 pencils

Hi eMindz, thanks for the reply. As I said in my other reply, my target audience was Young generation as the brand is too popular to them for its huge features in cheap price. So I thought it would go good with them. But I can see I'm wrong here.

Thanks!
RANAMAJU
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eMindz's picture
45 pencils

the black & white version in attachments seems like a thief's mask to me. May be its just my imagination :) nvm!

ranamaju's picture
236 pencils

You see what you see, nothing wrong.

Thanks!
RANAMAJU
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Art D. Rector's picture
2772 pencils

Generally agree with Jon's comments and Mara's reaction - it's a little scary. That said - it stands out in the competition as looking more professional than most of the others (there is a LOT of crap in there - my job feels very secure right now:).

I would add two things... the "mobile" tag just seems totally out of place. Think it would work with all lower case and not italic - just the same lighter weight of the company name in orange. The other thing is when you go to the all black version of the logo - the arms are too tight where they dovetail on each side. Think they need a little more air between them.

Still... good job, imho.

ranamaju's picture
236 pencils

Thanks! Very useful suggestions, but now I can't do anything, its done. I will keep these in mind next time design another. Thanks again.

Thanks!
RANAMAJU
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qwertyale's picture
1835 pencils

c'mon people you need to stay hours in front of Xbox console to understand the new "Z" generation.
xD

there is a 3D Sphere version too that means the logo had a lot of influence from the console logo.

this is a huge improvement if compared to actual logo.

some ladies can't agree with this Bat-Logo and this target can't be ignored.

good execution but targeting fail.

yes I'm brazilian xD

ranamaju's picture
236 pencils

As always, liked your reply. But now I think I should have posted it here for critique before I post it for entry.

Thanks!
RANAMAJU
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Ndog's picture
25 pencils

to me, it seems far to masculine, id love to suggest one of your less complicated designs, but they then seem lazy, so you cant win. After looking through the other designs, which your cetainly s not the worst, their are a lot of much better designs. But basically, like i said, the design seems to masculine, even violent (does anybody else see crossing swords?), its as if the only people that buy mobile phones are futuristic sword fighting men.

thankyou and goodnight

Ndog's picture
25 pencils

just read through the previous comments (i know i should have done it before posting, sorry) and realised a few of my points have been raised already, didnt mean to seem as though i was repeating what had already been said, sorry guyzzzzz

thankyou and goodnight

ranamaju's picture
236 pencils

My bad luck :(

Thanks!
RANAMAJU
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Hof's picture
129 pencils

i like it. i'm just not sure about the italicized 'mobile' it looks a bit weak. overall nice job.

caoimghgin's picture
845 pencils

+1

Without my sense of direction, I don't know where I'd be.

ranamaju's picture
236 pencils

Thanks @Hof ! Thanks @caoimghgin !

Thanks!
RANAMAJU
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Earl_Designs's picture
59 pencils

I love it! Would not change anything. Gives the feeling of cutting edge technology.

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